Trabalho de Conclusão de Curso - TCC

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Análise da gestão ambiental e de qualidade dos resíduos numa indústria de confecção no interior do Pará: um estudo de caso
(Centro Universitário do Estado do Pará, 2023) Von Paumgartten, Leonel Martins; Neves, Leonardo Araújo; http://lattes.cnpq.br/4207171545094669; Oliveira, Márcia Cecília Rodrigues de; http://lattes.cnpq.br/9031699274609496; Mendes, Marcelo Pinto da Costa; http://lattes.cnpq.br/3099832904134964
Currently, waste management and quality improvement have become a competitive factor for Brazilian companies. Having excellent quality and waste management can mean greater approval from their customers, leaving them more satisfied and gaining loyalty. Furthermore, this behavior contributes to improving the production process, as it reduces pollution and production costs, in addition to better disposing of waste. This work presents a case study carried out in a company from Pará, in the field of manufacturing men's, women's and children's underwear, and fitness fashion. Through interviews with the company's partners and on-site visits, the study aims to map the company's production process, identify the waste that is generated in this process, analyze the destination options that this waste has in order to minimize their environmental impact. Lastly, studying the company's environment and culture to make the implementation of a quality manual viable, bringing a new culture and beliefs focused on waste management to all sectors and employees of the company.
Análise de viabilidade econômica da substituição de caminhões da frota de um operador logístico com foco na economia em manutenção
(Centro Universitário do Estado do Pará, 2018) Martins, Breno da Conceição; Moreira, Michel Magalhães; Freitas, Felipe Fonseca Tavares de; http://lattes.cnpq.br/5523511253031983; Conde, Claudio Luciano da Rocha; http://lattes.cnpq.br/4768582829135033; Mendes, Marcelo Pinto da Costa; http://lattes.cnpq.br/3099832904134964
This research consists in analyze the viability of a company, which the main buisiness is logistics activities, to invest in new trucks for its fleet meaning to decrease the costs with maintenence and consequently increase the rentability. The main goal is to do the feasibility economic analysis of the maintenence costs that are included in the actual scenery and estimate different possibilities of costs decrease over the years. The research is an explanatory with a quantitative approach, using as means to reach the objectives proposed the documentary and bibliographic research, and finally, to calculate the economic and financial feasibility tools were used as Cash Flow, NPV, TIR, Index of Profitability and Discounted Payback.
Análise multicritérios da alternativa de transporte mais viável para a expedição do óleo de palma na região norte
(Centro Universitário do Estado do Pará, 2019-11-19) Miranda, Ana Karolina Carneiro de; Cardoso, Raissa Oliveira; Silva Junior, Carlos Gilberto Vieira da; http://lattes.cnpq.br/2738903947477853; Conde, Cláudio Luciano da Rocha; http://lattes.cnpq.br/4768582829135033
This survey presents the application of the AHP method (Analytic Hierarchy Process) as a tool for the multicriteria analyses, to meet the best alternative of Palm`s Oil´s expedition in Brazil´s the North region. Thought the study of different authors works surrounding the Palm´s Oil and it´s logistics, of transport modes, fleet types and economic viability a analysis for the choice of the best modal to be suggested based on criteria was made. The present work was defined as a quantitative and qualitative research, as it presents an approach of both of this forms. Thus, this paper analyzes data and scenarios for the palm oil shipment to two states in the northern region, Rondônia and Acre. Finally, it was possible to verify through the multicriteria analysis using the AHP method the most appropriate result for the transportation of palm oil in the region with the use of the best fleet and the lowest cost.
Aplicação da metodologia 5S em gestão de estoques para melhoria e controle de suprimentos: estudo de caso em uma distribuidora de material de limpeza em Ananindeua – PA
(Centro Universitário do Estado do Pará, 2021-12-17) Salomão, Dirceu Pinto Marques; Silva, Rafael Alves da; Conde, Cláudio Luciano da Rocha; http://lattes.cnpq.br/4768582829135033; Mutran, Victoria Morgado; http://lattes.cnpq.br/9026705884250886
This case study seeks to analyze the effects of implementing the 5S methodology in a small distributor of cleaning products, located in Belém - PA, in order to reduce the problems found in the control stocks. The assumption is that the application of this methodology can optimize storage, avoid waste of time, raw materials and financial resources, which would increase the profitability of the company. The 5S methodology is based on five steps to improve the functioning of a company: sort, set in order, shine, standardize, and sustain. Nowadays, this methodology has been well disseminated in the market and has demonstrated to be a reliable option for organizational problems, especially in sectors such as warehouses. The research was conducted with the participation of the company's employees, and it had a total duration of five months. As means of data collection, the following resources were used: interviews, observation, on-site visits, and a form created for the follow-up of the proposed activities. After the implementation, it was possible to observe the team's acceptance to perform the new actions; the gain of space, due to the organization of the material; improvement in cleaning; less product losses, due to damage or expiration date; and less time spent searching for the items. In summary, the listed results indicate that the 5S Methodology configures itself as an efficient alternative to mitigate problems such as those faced by the company analyzed.
Aplicação do método AHP como ferramenta de auxílio a tomada de decisão para escolha de um posto de abastecimento de combustíveis a ser arrendado
(Centro Universitário do Estado do Pará, 2017) Vilhena Neto, Francisco Prist da Silva; Oliveira, Victor Hugo Silveira de; Silva, Ruy Gomes da; http://lattes.cnpq.br/9999387996130989; Serra, Claudio Mauro Vieira; http://lattes.cnpq.br/3517864362751934; Campana, Samuel Palharini
This work presents the application of the AHP (Analytical Hierarchy Process) method as a decision support tool for the best alternatives of fueling stations that best matches its investor characteristics. Any investment has high risks and therefore it is necessary that the investor is prepared with planning, management and knowledge of the market. However, due to the complexity and the high costs of this enterprise, the choice of the most appropriate alternative for the lease decision is generally complex, thus increasing the company's competitiveness. So if the investor wants to increase the probability of success in his business, he must start leasing the right place and, in this way, can succeed in the operation. The paper analyzes the scenario in which a particular investor knows the market of fuel stations and knows the process of operation and has more than one option of choice for their investment. The AHP method facilitated the logical structuring of the problem and the generation of results based on qualitative and quantitative criteria. As a consequence, the index developed provides a tool for decision-making about which type of fueling station to be leased and for the search for the best investment. In addition, based on the general analyzes obtained in a specific study, the work aims to contribute to the improvement of the decision of the entrepreneurs. The method proved to be valid, resulting in the inner city profile as the most appropriate to the entrepreneur profile and listing Bujaru fuel supply station as the best alternative for leasing.
Aplicação mobile para acadêmicos do ensino superior
(Centro Universitário do Estado do Pará, 2017-12-14) Lobo, Bárbara Ramos; Carmo, Ricardo Melo Casseb do; http://lattes.cnpq.br/4933624262290855; Brito, Itamar Jorge Vilhena de; http://lattes.cnpq.br/5143837732124006; Mendonça, Eudes Danilo da Silva; http://lattes.cnpq.br/1404209498845660
The objective of this project is to develop a mobile application for high school academics that works like an academic diary, providing an appropriate environment to record their student’s activities, which has two options to perform the task storage and can be done by text notes or images, besides others applications. Different schooling levels users can also use the application. It is a hybrid application that runs on Android and IOS platforms or can be accessed with a web browser. This article used as main technologies Ionic Framework and Google Firebase database to build multiplatform services.
Aumento do índice de disponibilidade da frota de máquinas de uma empresa do setor logístico através da aplicação de métodos de engenharia de manutenção
(Centro Universitário do Estado do Pará, 2019-12-19) Oliveira, Rafael Creão de; Conde, Cláudio Luciano da Rocha; http://lattes.cnpq.br/4768582829135033; Mendes, Marcelo Pinto da Costa; http://lattes.cnpq.br/3099832904134964
The search to improve the performance of internal processes and management indicators is directly associated to customer satisfaction and the company's financial success. Being an outsourced company, these charges are even higher, especially when the production chain where the organization is inserted moves great financial values and demands high operational quality, such as aluminum production. Among several methods for improvement, the Six Sigma philosophy proposes that excellence will never be achieved, as there are always opportunities for improvement, but that optimization should be pursued until the results achieved are acceptable. The study of this work is based on the search to improve the machine fleet performance of the studied company starting from the application of the method used in Six Sigma projects, the DMAIC methodology. The application of the five steps of the methodology allowed to identify the problem related to the maintenance sector and the machine fleet availability indicator that showed the 55% metric, which generates contractual billing losses. The purpose of the study is to optimize it to achieve financial gains, operational reliability and improved customer satisfaction. By measuring data and using quality tools it was possible to analyze which machines and which factors produced undesirable results, thus facilitating decision making to solve the problem. That way, the application of the methodology allowed to reach and exceed the goal, initially proposed to increase to 80% the machine fleet availability indicator. Comparing with the revenue that would be obtained with the indicator prior to the study, the financial benefits represented an economic gain of R $ 2,009,002.20 in the seven months of the study.
Auxílio do método PSL em conjunto com a ferramenta AHP para seleção de layout em uma loja de departamentos
(Centro Universitário do Estado do Pará, 2018) Mello, Dandara Henriques; Santana, Victor Hugo Sousa de; Freitas, Felipe Fonseca Tavares de; http://lattes.cnpq.br/5523511253031983; Silva Junior, Carlos Gilberto Vieira da; http://lattes.cnpq.br/2738903947477853; Fanha, Caio Oliveira; http://lattes.cnpq.br/0746570762114406
The proper layout of departments in a retail store is critical to its operation, due to the need for logical sequencing to facilitate replenishment of materials, information flow, and the customer's buying process. The Systematic Layout Planning (SLP) method presents itself as suitable for the planning of the macro-space of a department store. Through this method, it is possible to identify the local characteristics, their limitations, needs and elucidate the interrelations of the business in order to generate alternatives of physical arrangement that meet their requirements. The proposals generated needed to be evaluated in order to generate a better result in terms of the organization and optimization of the flow, compared to the gender of the store in question. The main objective of this work is to evaluate layout proposals generated through the PSL and other data sources - collaborators and external clients - with the help of a multi-criteria decision support method, and the AHP (Analytic Hierarchy Process) tool was selected to perform This task. It compares alternatives peer-to-peer through a hierarchical analysis based on the decision-making process of a manager. The work is directed to department stores that present challenges in defining and arranging their departments for increased productivity, as well as reconcile with the customer's purchasing decision process. The method was applied in a home center located in Belém-PA that needs to define the new physical arrangement of the store that underwent a lease process of a relevant portion for an outsourced company. Three different layout alternatives were generated, evaluated through four quantitative and qualitative criteria, and one proposal was selected, being detailed through sensitivity analysis made available through the Software Expert Choice used in the development of the work. Finally, suggestions for improvement for the company were consolidated after interviews with clients and employees in order to enrich the study.
Avaliação da qualidade percebida em serviços através da escala SERVQUAL: estudo em uma oficina de funilaria e pintura
(Centro Universitário do Estado do Pará, 2018) Lopes, Thiago Santos; Paixão, Carlos Benedito Pereira da; http://lattes.cnpq.br/6492880261313458; Ferreira, Marcelo Leopoldo Sepeda; http://lattes.cnpq.br/4992513231589850; Silva Junior, Carlos Gilberto Vieira da; http://lattes.cnpq.br/2738903947477853
Insure the quality of the offered services is essential to reach the demand of the clients, the companies who achieve that objective can show a good differential to the other companies on the market. Thus, the present paper made an analysis and a measure of quality in an automotive paint shop located in Belem-Pa, and with this gauging, obtained data to create an action plan to improve the quality of the service. The study used the tool SERVQUAL, which consist on a research of 22 items from the dimensions of tangibility, reliability, readiness, safety and empathy that help a better comprehension of the expectations and the perceptions of the services provided from the shop, being the same items approached in two different occasions in the research. The results showed the central points to be explored for an optimization on the perceived quality from the clients of the company.
Bar temático
(Centro Universitário do Estado do Pará, 2017) Nascimento, Felipe Linhares; Nascimento, Railson Braga do; Paixão, Carlos Benedito Pereira da; http://lattes.cnpq.br/6492880261313458; Reis, André Guilherme Dillon; http://lattes.cnpq.br/7521137455510680; Silva, Ruy Gomes da; http://lattes.cnpq.br/9999387996130989
This work consists in a model of business plan developed to establish guidelines in the design of a thematic bar located in the city of Belém, Pará. Analyzing economically its viability of the business, segment and the implementation of the proposed enterprisement. An analysis made through questionnaires trying to reach a real need and get knowing a culture of the market of Pará. The initial proposal is a thematic bar turned to sports, where through market research was possible measure and analyze, target public, suppliers and competitors, thus, being able to start up the decision making in the planning of the MACLAREN'S BAR. The proposal of the new enterprisement is an innovative concept in the city because its layout is focused on various themes of sports according to event transmitted in the day and by offering a menu with affordable prices for its clients. The financial analysis was defined through economic studies based on data collected and calculations made over the need for the investment needed to start the business, besides the projections of possible scenarios which may be faced by the entrepreneurs in this region.
A contabilidade de custos como ferramenta de análise de lucratividade e formação de preço na empresa de materiais de construção XWZ
(Centro Universitário do Estado do Pará, 2019) Mota, Érica Wanzeler; Fernandes, Alexandre Augusto Haick; http://lattes.cnpq.br/5543857806408975
The development of the global scenario has caused numerous changes in the labor market, because of this, companies had to improve to remain survivor at the high level of competitiveness. With this, the creation of competitive differentials is of paramount importance, where the control of the expenses assists in the business success. In view of these facts, this work has the purpose of analyzing the profitability and the formation of the sale price at the company XWZ in Ananindeua-PA. As for the research methodology, it is based on a descriptive study, since the facts are observed and analyzed without modification. It has a qualitative-quantitative approach, being quantitative as to the use of accounting procedures and qualitative by the analysis of cost information, and as for the technical procedures, it is a case study, with documentary and bibliographical. As a result of the XWZ's 2017 data collection, the ABC's ten most profitable products were identified by ABC, totaling 33.43% of gross revenue. The results demonstrate that the company has made a favorable contribution margin on its merchandise, where the geo.4 "C / 4M STD coating is the most profitable product. And according to the margin of safety, made sure the pump sub. 0.75CV is giving harm to the company. Using the mark-up index, it was noted that prices are being supplied inadequately. In addition, it is recommended that the company XWZ analyze and readjust its variable expenses in order to obtain greater profitability of its products.
Desenvolvimento das fases iniciais do BSC para construção da visão estratégica em um grupo de fazendas de gado de corte da região amazônica
(Centro Universitário do Estado do Pará, 2023-12-07) Costa, Gabriel Santiago Gama da; Oliveira, Márcia Cecília Rodrigues de; http://lattes.cnpq.br/9031699274609496; Araújo, Felipe Fonseca de; http://lattes.cnpq.br/7813087449689787
The importance of agribusiness for Brazil and its financial results are noticeable, however, with the growth and modernization of this sector, the level of competitiveness and the need for more assertive decision-making increase. Thus, the present work sought, based on the Balanced Scorecard, to implement the strategic vision in a beef cattle company in Pará called Fazenda Aruans. Based on the use of Mission, Vision and Values, the strategic drivers, interviews were carried out with directors of the institution to outline these three important vectors and then have the ability to draw up a SWOT Matrix, evaluating the internal factors of the company with external factors to obtain more consistent data and write a credible work within the focus company. With these two tools applied, it was possible to outline the company's strategic objectives and relate them to each BSC perspective in the Strategic Map, correlating the objective of each of the company's areas with the business desire, therefore, two main objectives were identified: double the number of animals on the same volume of land that the company has and verticalize the organization's production chain. With this, each perspective was constructed.
Desenvolvimento de uma ferramenta de business intelligence no setor de suprimentos de uma empresa do ramo elétrico de Belém/PA
(Centro Universitário do Estado do Pará, 2019) Souto, Ewilla Danielly Cunha; Castro, Matheus Rodrigues; Silva Junior, Carlos Gilberto Vieira da; http://lattes.cnpq.br/2738903947477853; Freitas, Felipe Fonseca Tavares de; http://lattes.cnpq.br/5523511253031983; Ferreira Filho, Franck de Azevedo; http://lattes.cnpq.br/0689569398346790
Business Intelligence tools were made to help in the process of decision making, aiming to show throught graph and screens, the information about processes' performance indicators, making them more attractive for gestors. This work tried to develop the Microsoft's tool, Power BI, to enhance the decision making process of the company. Based on qualitative and quantitative researches, of exploratory and descriptive character, the case of study allowed for the understanting of actual state of the company, which develop their indicators using manual sheets and graphs. As a result, four panels of indicators were obtained for every process of a sector, which allowed for the indicators' automation, rearrangement to a single place, the management improvement on the company's point of view and the reduction of effort for the indicator's development. The tool chosen proved to be totally efficent for the improvement of the company's process of decision making and its functioning was evaluated by the company's managers.
Desenvolvimento e aplicação de um manual da qualidade inspirado no padrão ISO 9001 em uma fábrica de biscoitos na Amazônia
(Centro Universitário do Estado do Pará, 2023-12-07) Bergamini, Leonardo Sanjad; Oliveira, Márcia Cecília Rodrigues de; http://lattes.cnpq.br/9031699274609496; Freitas, Felipe Fonseca Tavares de; http://lattes.cnpq.br/5523511253031983; Ferreira, Marcelo de Santis; http://lattes.cnpq.br/9702488025232516
Micro-enterprises, in general, have preponderant needs, such as the efficient management of their resources and the achievement of greater market share. In this sense, those who choose to invest in the implementation of a Quality Management System through the elaboration of a Quality Manual, aim to standardize their main processes, record their culture and, consequently, optimize their management. For Majoca, a small biscuit shop based in the city of Belém-PA, having a Quality Manual that covers institutional, operational, and strategic aspects, is a significant step in the search for sustainable success. The methodology for creating the manual followed a qualitative approach, of an exploratory nature, and used premises from the QMS and inspiration from the ISO 9001:2015 standard to lay the foundations for future expansion of the company. The results assertively met the company's demands and proved to be positive, both operationally and strategically and organizationally.
Elaboração de um planejamento estratégico para uma empresa no setor de paisagismo em Belém - PA
(Centro Universitário do Estado do Pará, 2021-12-17) Nonato, Emanuel Rodrigues; Santos, Lorena Ferreira Fiock dos; Oliveira, Fransuze dos Santos; Conde, Cláudio Luciano da Rocha; http://lattes.cnpq.br/4768582829135033
Planning strategically is a process seen as vital for all types of companies, whether small, medium or large. Thus, the present work, in addition to applying the necessary tools to plan strategically, from a financial point of view, seeks to emphasize the importance of preparing this planning. A case study was carried out based on bibliographical research about the general theme of the work, market scenario and tools, with a qualitative methodology. This research presents the elaboration of a strategic financial planning in a landscaping company located in Belém, metropolitan city of the State of Pará. Finally, it was shown that strategic planning can be used as a strategic tool to make the company more competitive, so that all efforts are directed towards her real need. Thus, the study below exemplifies this point in the company in question, bringing suggestions for improvements and an action plan to be taken so that it fulfills its mission.
Estudo da viabilidade econômico-financeira para a implantação de um terminal logístico no município de Barcarena – PA (etapa 1)
(Centro Universitário do Estado do Pará, 2019) Nascimento, Caio César Dias do; Conde, Cláudio Luciano da Rocha; http://lattes.cnpq.br/4768582829135033
The Planning of a new venture greatly increases the entrepreneur's chances of success as the market is increasingly competitive and imposing risks and difficulties on new projects. This paper presents the study about the economic and financial viability for the implantation of a gas station, inside a logistic terminal, in the city of Barcarena - PA. The literature review of the methods related to Economic Engineering provided the basis for the project development. The goal of this study is to demonstrate the viability of the project through the use of financial indicators, within three scenarios, the realistic, the pessimistic and the optimistic. From the information provided by the project manager, the financial indicators were applied in order to obtain a specific result for each one of them. After this, the analysis of the scenarios was made, these were designed according to forecasts of possible change in the local market. Finally, after applying the financial indicators, it was concluded that the project proved viable in all three scenarios, showing a high profitability for entrepreneurs.
Estudo de viabilidade econômica com a utilização de simulação de Monte Carlo em uma empresa do segmento varejista em Belém-PA
(Centro Universitário do Estado do Pará, 2017) Rocha, Beatriz Nazaré Pessoa; Serra, Claudio Mauro Vieira; http://lattes.cnpq.br/4768582829135033; Freitas, Felipe Fonseca Tavares de; http://lattes.cnpq.br/5523511253031983; Conde, Claudio Luciano da Rocha; http://lattes.cnpq.br/3517864362751934
This study aims to do an economic viability analysis on a clothing company, located at Belém - PA, since there was no previous analysis of viability and return on the investment for the creation of this action. Will be used tools for computational simulation of prevision of different scenarios and analytic results, especially Monte Carlo's simulation, in order to minimize the uncertainties presents in the store's cash flow. This research is based on concepts of Economical Engeenier, with emphasis on Net Present Value (NPV). The simulation is realized in Excel and Crystal Ball software, where three scenarios are created to analyze the system behavior face of market variability. The first one, without refund growth, it shows a bigger probability of negative NPV, 75,10%. The second one, with a growth of 5% of refund, it shows an investment refund probability of 86,63%, but still, exist a risk to the investment. At last but not least, with a refund growth of 10%, it shows that when adding this refund value on the investment is almost certain, 99,80%. The goals reached shows that the enterprise with his actual administration ways, will not have satisfactory returns on his initial investments. However, with some administrative changes, the risk of the company not picking up positive results will be almost null
Estudo de viabilidade econômico-financeira da implantação de distrito industrial
(Centro Universitário do Estado do Pará, 2018-12-11) Silva, Raphaela Gallo da; Carvalho, Mateus Borges de; Freitas, Felipe Fonseca Tavares de; http://lattes.cnpq.br/5523511253031983; Conde, Cláudio Luciano da Rocha; http://lattes.cnpq.br/4768582829135033
Before showing all the factors and variables that affect this project, scenarios and alternatives. The investor/sponsor has more turns and possibilities so the returns of his actions must be observed for a better and more efficient use of resources. Given this scenario, this work aims at realizing the economic and financial viability of the implantation of the Industrial District in the city of Castanhal, based on public initiative. It will be used as computer simulation tools, in this case Crystal Ball to eplicate different scenarios and analysis of results, using the Monte Carlo Method as an end to heat and risks. For such analysis, use the feasibility study techniques of the technology to obtain results through the methods. Methodologically, it is a quantitative, the procedures to be characterized as a case study, with an unistandard interview, with form and observation. The illustration was performed by Crystal Ball software, where 3 macro scenarios were performed, with scenarios: pessimistic, ealistic and optimistic, to analyze how variables and behavior over the project period. For the pessimistic scenario 1, it is possible to have 12.1% of investment unfeasibility, a dominant nomenclature index, there are no indicators, and increases of almost 50% of the generated values can occur, according to NPV without realistic space 1 presents R $ 2,492,916.20 and not optimistic 2 R $ 4,301,840.00. The chances of a return on investment are high and, in the end, an analysis of the OptQuest of the minimum values for payment of the investment.
Estudo do nível de qualidade do serviço prestado pela lanchonete Casa da Empada através da ferramenta da qualidade SERVQUAL
(Centro Universitário do Estado do Pará, 2017) Moura, Kaique Ângelo de; Paixão, Carlos Benedito Pereira da; http://lattes.cnpq.br/6492880261313458; Fanha, Caio Oliveira; http://lattes.cnpq.br/0746570762114406; Silva, Ruy Gomes da; http://lattes.cnpq.br/9999387996130989
The great increase of incoming that exists in the sector of cafeterias in Barcarena has been making that the quality of the service provided are crucial factor for decision making in the choice of where to go. In this way, organizations in this sector need to achieve great excellence in the quality of their services rendered in order to maintain the reliability of their consumers. In order to know the quality of the services offered by the cafeteria, an interview was prepared with the participation of 64 clients. It was used as a tool to elaborate the work on the scale Servqual, which consists of a scale that compares the expectations of the market with the perception that it has of the quality of the service that is provided. As a result, we obtained an overview of the difference between the quality perceived and the expectation of the same, by the customers of the Casa da Empada , with indications of the strengths and weaknesses.
Expansão de uma empresa do varejo: análise da viabilidade econômica e suas implicações
(Centro Universitário do Estado do Pará, 2023-12-08) Moreira, Leonardo Araújo; Oliveira, Lucas Negrão de; Valias Neto, Francisco Monticeli; http://lattes.cnpq.br/4656965926659989; Oliveira, Márcia Cecília Rodrigues de; http://lattes.cnpq.br/9031699274609496; Araújo, Felipe Fonseca de; http://lattes.cnpq.br/7813087449689787
This work aims to perform an economic feasibility analysis for the opening of a branch of a retail company, specifically a stationery store. It is necessary to demonstrate the steps and methods used in the development of these analyses, given the high number of businesses that close prematurely due to a lack of adequate financial planning. The study examines the current market conditions, identifying opportunities and challenges for new entrepreneurs. The methodology includes a detailed bibliographical and documentary analysis of economic aspects, as well as a Case Study, taking into account initial and operational costs, and revenue projections. The research also encompasses a critical review of consumption trends, changes in purchasing patterns, and consumer preferences. Additionally, the work explores the importance of scenario analysis to anticipate potential changes in the business environment, seeking to identify external variables that may impact the venture, enabling the formulation of adaptive strategies. For this purpose, an initial investment survey was conducted, cash flow projection was analyzed, a Minimum Attractive Rate of Return (MARR) was defined, and financial indicators such as NPV, IRR, and Payback were calculated. The expected results include valuable insights for entrepreneurs interested in the stationery sector, providing a solid foundation for informed decision-making. By addressing not only economic viability but also the nuances of entrepreneurship and market dynamics, this study aims to contribute to the sustainable success of new ventures in the sector and to any conceptualization of a new business.

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