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O discurso de ódio é um limite legítimo ao exercício da liberdade de expressão?: uma análise das teorias de Ronald Dworkin e Jeremy Waldron à luz da herança do liberalismo de John Stuart Mill
(Centro Universitário do Estado do Pará, 2017) Fadel, Anna Laura Maneschy; Verbicaro, Loiane da Ponte Souza Prado; http://lattes.cnpq.br/4100200759767576; Simões, Sandro Alex de Souza; http://lattes.cnpq.br/2124140489726435; Coelho, André Luiz Souza; http://lattes.cnpq.br/9840639332029644
This paper aims to compare the theories structured by Jeremy Waldron and Ronald Dworkin, in light of John Stuart Mill's liberal legacy, regarding limitations to freedom of expression, specifically in cases of hate speech. It is worth noting that this debate takes place within the specific context of North American liberalism. For this reason, two authors representative of contemporary liberal discourse were chosen. To achieve this goal, the first chapter will outline characteristics of liberal political thought, particularly the contributions it developed regarding the legitimate limits to the exercise of freedom of expression. Next, Waldron's proposal regarding the possible regulation of speech based on content will be presented, in connection with his defense of dignity. It will also be argued that this author expands the concept of harm, defended by Mill, extending it to hypotheses of moral and psychological harm. Finally, Dworkin's arguments in favor of freedom in the strongest sense will be presented, which implies that the State must treat all opinions and convictions with equal respect and consideration, including in cases of hate speech.
Marcos Berman Deliciosidades: uma proposta de normatização do uso da marca
(Centro Universitário do Estado do Pará, 2024-12-10) Jesus, Amanda Sousa de; Lopes, Maria da Graça Silva; Caetano, Danilo Miranda; http://lattes.cnpq.br/8985271833324122; Oliveira, Sue Anne Collares Maestri de; http://lattes.cnpq.br/2422742693674473; Andrade, Ana Paula Dias; http://lattes.cnpq.br/4443040797308636
This work aims to standardize the Marcos Berman Deliciosos brand and prepare a Brandbook, aiming to standardize and strengthen its visual communication. The research was conducted using a bibliographic and qualitative approach, with direct interviews with those responsible for the confectionery, allowing us to understand the history, values and expectations of the brand. The study revealed that the existing visual identity needed adjustments to the logo, color palette and typography, to provide greater differentiation and impact. As a result, a Brandbook was developed presenting the brand's pillars and providing clear guidelines for the use of visual elements. The manual also includes application examples on materials such as packaging and social media, ensuring consistency in brand communication. The conclusion highlights the importance of a well-structured Brandbook to guarantee a cohesive and strategic visual identity, essential for the success and competitiveness of companies in the current market.
True Crime Cast: um podcast sobre o gênero true crime
(Centro Universitário do Estado do Pará, 2024-12-10) Santos, Beatriz Arini dos; Gomes, Gisele Ferreira; Abud, Maria Clara Carneiro; Araújo, Natália Viana Saveedra de Araújo e; Caetano, Danilo Miranda; http://lattes.cnpq.br/8985271833324122; Leão, Danuta de Cássia Leite; http://lattes.cnpq.br/3967549374195129; Andrade, Ana Paula Dias; http://lattes.cnpq.br/4443040797308636
This work details the process of developing a podcast that explores the True Crime genre through the guiding question: “How can a True Crime podcast leverage real narratives for the creation of media products?”. The purpose of this project is the production of two podcast episodes, each lasting between 35 to 45 minutes, featuring guest interviews. The choice of this format, a podcast, is justified by the growing popularity and expansion of the True Crime genre across different media, but especially in podcasts. Thus, through exploratory and documentary research, it was possible to outline the necessary steps for producing an audio product, as well as the foundational material for the discussions presented in the episodes. The results obtained are the outcome of a meticulous production process, which, though anticipated, proved to be more demanding and labor-intensive than initially expected to achieve a quality product. In conclusion, as an academia, we still find ourselves in an early stage of research on the genre, although it is increasingly attracting the interest of scholars and researchers. It is also evident that a comprehensive and substantial study of True Crime requires diverse perspectives, encompassing all aspects of a genre that is both popular and controversial.
Criação de um brandbook para a Pink Pâtisserie
(Centro Universitário do Estado do Pará, 2024-12-10) Paracampo, Manuela Nunes Pinto; Mendes, Pedro Lucas Magalhaes; Medeiros, Sofia Trindade de; Sunaga, Stephani Yumi Araujo; Caetano, Danilo Miranda; http://lattes.cnpq.br/8985271833324122; Leão, Danuta de Cássia Leite; http://lattes.cnpq.br/3967549374195129; Andrade, Ana Paula Dias; http://lattes.cnpq.br/4443040797308636
This final course project proposes the creation of a Brandbook for Pink Pâisserie, a Pâtisserie that combines French sophistication with Amazonian influences, aiming to stand out in a competitive local confectionery market. Through a mixed methodology, bibliographic, qualitative, quantitative, and exploratory research was conducted, including interviews with the founder and questionnaires with the target audience and design experts. The result is a Brandbook that standardizes the use of visual elements such as logo, color palette, typography, and tone of voice, reflecting the brand's proposal and values. This project contributes to the field of advertising by practically demonstrating the development of a strategic and differentiated visual identity for a new brand in the market.
Plano de marketing digital para o Missouri State Men's Soccer
(Centro Universitário do Estado do Pará, 2025-06-13) Gonçalves, Maura Abdon; Oliveira, Mariana Menezes de; http://lattes.cnpq.br/1968293281798090; Santos, Elson Silva dos; http://lattes.cnpq.br/6561388084166439; Leão, Danuta de Cássia Leite; http://lattes.cnpq.br/3967549374195129
This study analyzes the digital presence of Missouri State Men’s Soccer and, based on a detailed diagnosis, proposes a strategic digital marketing plan aimed at increasing audience engagement and expanding institutional visibility. The research adopts the methodologies of Bardin (2011) and Gil (2008), combined with theoretical frameworks such as the Social Media Engagement Theory and the Diffusion of Innovations Theory to support its analyses and recommendations. Limitations in the team's social media management were identified, which led to the development of practical guidelines for digital content production, persona definition, and strengthening of the digital identity across platforms such as Instagram, TikTok, X, and the team’s official website. The plan also includes the use of email marketing strategies with automation and metrics analysis. The objective is to integrate sports performance with digital communication, strengthening the team's presence in the university context and consolidating its image within the academic and sports communities.