Elaboração de um planejamento estratégico para uma empresa no setor de paisagismo em Belém - PA

Abstract

Planning strategically is a process seen as vital for all types of companies, whether small, medium or large. Thus, the present work, in addition to applying the necessary tools to plan strategically, from a financial point of view, seeks to emphasize the importance of preparing this planning. A case study was carried out based on bibliographical research about the general theme of the work, market scenario and tools, with a qualitative methodology. This research presents the elaboration of a strategic financial planning in a landscaping company located in Belém, metropolitan city of the State of Pará. Finally, it was shown that strategic planning can be used as a strategic tool to make the company more competitive, so that all efforts are directed towards her real need. Thus, the study below exemplifies this point in the company in question, bringing suggestions for improvements and an action plan to be taken so that it fulfills its mission.