Trabalho de Conclusão de Curso - TCC
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Item Tipiti: empresa produtora e vendedora de tucupi em pó e condimentos(Centro Universitário do Estado do Pará, 2019) Brochado, Artur Moraes; Silva, Kleyson Hnrick dos Santos; Marruaz, Renan Tavares; Araújo, Felipe Fonseca de; http://lattes.cnpq.br/7813087449689787; Patrício, Júlio Cezar dos Santos; http://lattes.cnpq.br/1799014841946544This work consists of a business plan to point out the viability of a company in the sector food industry, in this case, a powdered tucupi industry, called “Tipiti”. In the plan it was considered aspects such as competition, technical, financial planning, legal, considering market demands. Taking into account the indices of different scenarios and the aim of where this company can go, evaluating and reflecting on the possibilities of the business. The business plan for “Tipiti” by strategically analyzing it is possible to demonstrate that the business strengths and opportunities have overcome weaknesses and threats. In addition to being a company region of Pará, whose main product is tucupi, a typical ingredient from the Amazon region and with high cultural value and being marketed with innovative processes.Item O modelo de gestão do processo produtivo na Prime Ind. E Comércio de Madeiras como vantagem competitiva no período de 2015 a 2018(Centro Universitário do Estado do Pará, 2019) Freire, Águytta Pessoa; Monteiro, Anderson Itaparica; Pinto, Anderson José Freitas; Santos Neto, Victor Costa; Patrício, Júlio Cezar dos Santos; http://lattes.cnpq.br/1799014841946544; Araújo, Felipe Fonseca de; http://lattes.cnpq.br/7813087449689787The object of study of this Business Report is the management model of the production process at Prime Ind. E Comercio de Madeiras as a competitive advantage from 2015 to 2018. This structure is based on the description of the company and the processes of management used by the company. From a rereading guided by aspects involving the timber sector, followed by explanation of the environment in which the company is located, based on market research, it was observed the need to explain the management model practiced in prime company, know the production processes and identify which strategies have been used as a competitive advantage before the market, clarify how the company's production management acts in reducing waste and analyze how it behaves in relation to foreign trade. Deepening the description of the case unit, detecting the critical points of management regarding the quality of the product sold (Decks), which is its main export product. Finally, recommend strategies that can overcome the challenges faced by the company, with a view to guiding decision making, using measures that will allow the projected perspectives to be achieved. Making it possible to conclude a change in management attitude, as the greatest ally to face market challenges while maintaining the quality of the export product and continuing the company's growth.Item Branding como fator estratégico de competitividade na Acostumado Alimentos Ltda(Centro Universitário do Estado do Pará, 2019) Martins, Alana Victoria Bezerra; Quartiero, Paula Maria; Patrício, Júlio Cezar dos Santos; http://lattes.cnpq.br/1799014841946544; Fanha, Caio Oliveira; http://lattes.cnpq.br/0746570762114406Currently, companies need to look for some differential to continue operating in a highly competitive market. In addition to developing a good product and making it available on the market, companies need to communicate with their customers. Thus, according to Las Casas (2001), marketing seeks to identify and satisfy consumers' wishes and needs, using communication to maintain customer relationships. This paper is a business report, a document required for Management degree and aims to propose to Acostumado Alimentos Ltda, strategies to attract and retain customers, add value to the brand through branding, so that it puts the advantage in your market segment. The methodological model adopted was a case study, followed by exploratory research. Through observation, it was found that the company under study does not have promotional or communication strategies appropriate to their needs. Among several of the existing options, it was suggested the launch of a new product suited to market reality, changes in brand packaging, sales promotion strategies and digital media. It is expected that the proposal will be adopted to consolidate the company as an even stronger and more recognized brand in the market.Item E-commerce varejista na região norte e a competitividade no mercado nacional: estudo de caso no período de janeiro de 2018 a agosto de 2019(Centro Universitário do Estado do Pará, 2019) Barroso, Fernando Machado Solano Félix; Guerreiro Neto, Raimundo Imbiriba; Nascimento, Thaynan Ferreira; Teixeira, Victor Maués; Patrício, Júlio Cezar dos Santos; http://lattes.cnpq.br/1799014841946544; Araújo, Felipe Fonseca de; http://lattes.cnpq.br/7813087449689787The present work has as its central objective the study of an e-commerce located in the North region and its influence on the national competitiveness of the company Norte Refrigeração between January 2018 and August 2019. This report used descriptive research as a methodology and to data collection tools: interviews, observation and document analysis. Based on the information obtained during the period studied. By outlining the internal and external characteristics of the organization, a characterization of the market was constructed, supported by a conceptual reinterpretation, so that the company can understand the basis of the market in which it is now located. Finally, this report presents recommendations that contribute to the company's better understanding and positioning in the targeted market, through strengths and opportunities found during the course of the work.Item A criação de uma experiência que estimule o desenvolvimento do tripé de competências: pensamento crítico, adaptabilidade e comunicação(Centro Universitário do Estado do Pará, 2019) Ferreira, Beatriz Ribeiro Ferreira e; Oliveira, Fransuze dos Santos; Patrício, Júlio Cezar dos Santos; http://lattes.cnpq.br/1799014841946544Since the nineteenth century, there has been a great change in labor relations, which have been studied by both researchers and human resources professionals. With constant changes, new strategies for human development are emerging, such as the enhancement of soft skills, also known as behavioral skills. Based on this presupposed, this paper aims to create an experience that stimulates the development of three behavioral competencies: critical thinking, adaptability, and communication, through a predominantly qualitative methodology, based on interviews and field research, so that the results can be further evaluated.Item Plano de negócio: Amor & Calor(Centro Universitário do Estado do Pará, 2019) Medeiros, Fiama Jamile Lins de; Carvalho, Matheus Olímpio Pinto; Bahia, Matheus Sandres; Nascimento, Ysa Paula Gama; Araújo, Tatiana Maíra Thomaz; http://lattes.cnpq.br/8988298591920318; Patrício, Júlio Cezar dos Santos; http://lattes.cnpq.br/1799014841946544The business plan is an extremely important tool, useful to reduce possible mistakes still in the planning stage, and to ponder how viable a businnes is. This present work aims to study the feasibility of deploying an e-commerce on sex shop segment, operating in Belém metropolitan area. For primary and secondary data collection, face-to-face, documentary and bibliographic surveys were conducted. Especially in the region in focus, the market in question has shown a considerable growth and does not fully meet the needs of demand. In accordance with the gradual process of demystifying sexual issues and women’s empowerment, coupled with a current trend toward digital shopping, came the creation idea of Amor & Calor, a virtual store of adult toys and sexual wellness products and accessories. Besides retail sales, there is a main service the brand offers; The signature club. Each costumer receives a personalized package, containing a variety of products and accessories according to your preference.Item Business as Mission: negócios e profissões como estratégias missionárias na janela 10/40(Centro Universitário do Estado do Pará, 2023) Trindade, Thales Breno Neves; Freitas, Felipe Fonseca Tavares de; http://lattes.cnpq.br/5523511253031983; Abrahim, Gisele Seabra; http://lattes.cnpq.br/7545800646614732This research reflects on the return of Jesus and the missionary work necessary for this to happen, presenting the scenario of ethnolinguistic groups and least evangelized countries in the world, and offers the Business as Mission strategy as a solution for advancing the gospel in these contexts. It exposes how the Movement has transformed over time and its current influence. Finally, it clarifies how Businessmen and Professionals, in practice, came from their homecountry, went to some of the least developed and least evangelized countries in the world and gained their businesses and professions to contribute to the advancement of the gospel in these contexts. It also presents how this strategy was implemented in Brazil as a pilot project, leading to the churchplanting. For this, books written by some businesspeople who reported their experiences using this strategy were used, as well as conceptual books on the Movement written by academics on the subject and reports from world organizations on the reality of these countries, as well as interviews with Businesspeople and Professionals who they are on the mission field. With this, this work confirms the prediction, influence and potential of this strategy and regular as a competent approach to open new fronts of mission work in the unrealized peoples of the world, so that they can have the opportunity to hear for the first time about Jesus Christ, feel loved and decide to follow him, making his return abbreviated.Item Sucessão familiar: os dilemas encontrados no momento de inserção do sucessor(Centro Universitário do Estado do Pará, 2023) Lourenço Neto, Francisco Ramos; Araújo, Felipe Fonseca de; http://lattes.cnpq.br/7813087449689787; Oliveira, Márcia Cecília Rodrigues de; http://lattes.cnpq.br/9031699274609496This study aims to analyze the dilemmas faced by family businesses during the succession process of introducing the successor. To achieve this objective, in-depth interviews were conducted, adopting a methodological approach of multiple case studies, as proposed by Yin. The study examines four family businesses to investigate the dynamics of succession, the dilemmas encountered, and the effective strategies employed throughout the process. The results of these in-depth semi-structured interviews from this multiple case study contribute to a comprehensive understanding of the challenges confronted by family businesses at the time of successor insertion and provide practical insights for managing these dilemmas.Item Plano de negócios: viabilidade para a abertura de um café e bar na cidade de Belém do Pará(Centro Universitário do Estado do Pará, 2023) Ibarra, Camila Lheis; Miranda, Julia Soares; Rodrigues, Julianne Teixeira Odane; Barros, Karoline Souza; Cereja, Fabíola Alves; http://lattes.cnpq.br/4434149523451690This work proposes the creation of a business plan aimed at evaluating the viability of a café and bar located in the center of the city of Belém do Pará. The analysis will address the market viability and the financial viability of the enterprise. To understand the viability of the business plan, several aspects will be investigated, including the study of the regional market. This approach involves detailed analysis of local consumer behavior, considering consumption patterns and preferences. In addition, local competitors will be examined and suppliers available to meet the company's needs will be evaluated. Based on these analyses, work will be dedicated to building the marketing plan and operational plan. These documents comprehensively detail how the company plans to position itself in the market, aiming to gain a competitive advantage. Finally, a complete financial plan will be drawn up, the purpose of which is to measure the business's ability to generate returns and achieve relevance in the market. Completion of this work will provide valuable insights for strategic decision-making, outlining the potential impact of the café and bar on the local business scene.Item Plano de negócios: viabilidade econômica da expansão interna da loja Guajará Materiais de Construção(Centro Universitário do Estado do Pará, 2023) Silveira, Amanda de Souza; Gonçalves, Luidy Campos; Cavalcante Filho, Mário Cardoso; Melo, Sérgio Gabriel Barra; Cereja, Fabíola Alves; Araújo, Tatiana Maíra Thomaz; http://lattes.cnpq.br/8988298591920318; Fonseca, Gustavo UlianaIn the current construction materials market, substantial growth is evident. According to na article by Valor Econômico, the retail sector of construction materials increased its revenue in 2022. Based on estimates from the Brazilian Institute of Economics (IBRE) of FGV in partnership with the National Association of Construction Material Retailers (Anamaco), the sector generated approximately R$ 207 billion in 2022, showing a 2.5% growth compared to 2021. For 2023, the organization anticipates a revenue growth ranging from 1% to 3%. This business plan provides a comprehensive overview, addressing the objective of assessing the economic feasibility of the internal expansion of Guajará Construction Materials store, along with its justification and key points. Moreover, the Market Analysis section provides detailed insights into the construction materials market in the Guajará store's region, covering competition, customer profiles, consumption trends, and growth opportunities. This includes SWOT analysis and Porter's five forces analysis. Additionally, the Marketing Plan outlines strategies to enhance visibility, attract and retain customers, encompassing communication, promotion, pricing, distribution, objectives, target audience, positioning, marketing mix, and the action plan for these strategies. Similarly, the Operational Plan section offers strategies to optimize internal processes, increase operational efficiency, and reduce costs, involving inventory management, purchasing, store layout, and personnel management. Consequently, the Financial Plan projects finances for four years, including revenue, costs, expenses, investments, cash flow, profitability indicators, and financial viability analysis. It covers financial goals, sales projections, required investments, and the analysis of financial feasibility. Finally, the Business Plan Evaluation section highlights conclusions, measures indicators, and provides a verdict on the economic viability of the internal expansion of Guajará Construction Materials store.