Plano de negócio: Amor & Calor

Abstract

The business plan is an extremely important tool, useful to reduce possible mistakes still in the planning stage, and to ponder how viable a businnes is. This present work aims to study the feasibility of deploying an e-commerce on sex shop segment, operating in Belém metropolitan area. For primary and secondary data collection, face-to-face, documentary and bibliographic surveys were conducted. Especially in the region in focus, the market in question has shown a considerable growth and does not fully meet the needs of demand. In accordance with the gradual process of demystifying sexual issues and women’s empowerment, coupled with a current trend toward digital shopping, came the creation idea of Amor & Calor, a virtual store of adult toys and sexual wellness products and accessories. Besides retail sales, there is a main service the brand offers; The signature club. Each costumer receives a personalized package, containing a variety of products and accessories according to your preference.