Trabalho de Conclusão de Curso - TCC

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Navegando Trabalho de Conclusão de Curso - TCC por Assunto "Análise SWOT"

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    Elaboração de um planejamento estratégico para uma empresa no setor de paisagismo em Belém - PA
    (Centro Universitário do Estado do Pará, 2021-12-17) Nonato, Emanuel Rodrigues; Santos, Lorena Ferreira Fiock dos; Oliveira, Fransuze dos Santos; Conde, Cláudio Luciano da Rocha; http://lattes.cnpq.br/4768582829135033
    Planning strategically is a process seen as vital for all types of companies, whether small, medium or large. Thus, the present work, in addition to applying the necessary tools to plan strategically, from a financial point of view, seeks to emphasize the importance of preparing this planning. A case study was carried out based on bibliographical research about the general theme of the work, market scenario and tools, with a qualitative methodology. This research presents the elaboration of a strategic financial planning in a landscaping company located in Belém, metropolitan city of the State of Pará. Finally, it was shown that strategic planning can be used as a strategic tool to make the company more competitive, so that all efforts are directed towards her real need. Thus, the study below exemplifies this point in the company in question, bringing suggestions for improvements and an action plan to be taken so that it fulfills its mission.
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    Plano de negócios: abertura de uma empresa de jogos eletrônicos – (Snow Town Ltda.)
    (Centro Universitário do Estado do Pará, 2018) Santos, Gabriel Oliveira; Valente, Marcos Vinicius Castro; Fernandes, Alexandre Augusto Haick; http://lattes.cnpq.br/5543857806408975; Reis, André Guilherme Dillon; http://lattes.cnpq.br/7521137455510680; Cohen, Tatiana Maíra Thomaz Araújo; http://lattes.cnpq.br/8988298591920318
    The business plan is an excellent tool for grouping information and market strategies, products and services aligned with marketing practice planning of the financial plan ensures security for entrepreneurs seeking to start a new niche market. This work aims at analyzing the viability of opening a gaming company With market research instrument (See Appendix A) made with Google Forms, it was verified the viability of the company in the field of digital entertainment. Through tools that will enable the search for advantages and market opportunity. This study works with financial operations, market research, swot analysis, marketing. For the better understanding of a new market that is emerging in Brazil and that does not stop growing. For building a solid analysis on its feasibility of implantation on the enterprise that was considered feasible, having an excellent profitability indicator on the investment of 95.39% a year.
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    Proposta de aplicação da ferramenta Balanced Scorecard (BSC) em uma pequena indústria de alimentos em Belém-PA
    (Centro Universitário do Estado do Pará, 2019) Camacho, Lucas da Costa Pinto; Ribeiro, Thamires Cristina Costa; Silva Junior, Carlos Gilberto Vieira da; http://lattes.cnpq.br/2738903947477853; Freitas, Felipe Fonseca Tavares de; http://lattes.cnpq.br/5523511253031983; Ferreira Filho, Franck de Azevedo; http://lattes.cnpq.br/0689569398346790
    As a result of a competitive and dynamic market, it is important that organizations, independently of their size, define strategies that can make them grow and achieve their goals. For this purpose, these have to be planned, executed and controlled, by the implentation of some management tools, such as the Balanced Scorecard-BSC, that is based in performance indicators. In spite of this, some managers, especially in Small Enterprises, don´t implement an efficient strategic planning and have difficulties to adopt the performance indicators, due to adverse factors.This research aimed to propose a management model based on BSC, using as a study object a small food manufaturer.The necessary data were collected through the evaluation of the current strategic planning and interviews with managers and employees.In addtion, the environmental was investigated, using the SWOT analysis, ideological rewiew, BSC construction, correlatin matrix and suggestions for the monitoring process of indicators and actions were made. Therefore, a control model of the stratetic planning was elaborated.