Trabalho de Conclusão de Curso - TCC

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Navegando Trabalho de Conclusão de Curso - TCC por Autor "Araújo, Felipe Fonseca de"

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    Desenvolvimento das fases iniciais do BSC para construção da visão estratégica em um grupo de fazendas de gado de corte da região amazônica
    (Centro Universitário do Estado do Pará, 2023-12-07) Costa, Gabriel Santiago Gama da; Oliveira, Márcia Cecília Rodrigues de; http://lattes.cnpq.br/9031699274609496; Araújo, Felipe Fonseca de; http://lattes.cnpq.br/7813087449689787
    The importance of agribusiness for Brazil and its financial results are noticeable, however, with the growth and modernization of this sector, the level of competitiveness and the need for more assertive decision-making increase. Thus, the present work sought, based on the Balanced Scorecard, to implement the strategic vision in a beef cattle company in Pará called Fazenda Aruans. Based on the use of Mission, Vision and Values, the strategic drivers, interviews were carried out with directors of the institution to outline these three important vectors and then have the ability to draw up a SWOT Matrix, evaluating the internal factors of the company with external factors to obtain more consistent data and write a credible work within the focus company. With these two tools applied, it was possible to outline the company's strategic objectives and relate them to each BSC perspective in the Strategic Map, correlating the objective of each of the company's areas with the business desire, therefore, two main objectives were identified: double the number of animals on the same volume of land that the company has and verticalize the organization's production chain. With this, each perspective was constructed.
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    Expansão de uma empresa do varejo: análise da viabilidade econômica e suas implicações
    (Centro Universitário do Estado do Pará, 2023-12-08) Moreira, Leonardo Araújo; Oliveira, Lucas Negrão de; Valias Neto, Francisco Monticeli; http://lattes.cnpq.br/4656965926659989; Oliveira, Márcia Cecília Rodrigues de; http://lattes.cnpq.br/9031699274609496; Araújo, Felipe Fonseca de; http://lattes.cnpq.br/7813087449689787
    This work aims to perform an economic feasibility analysis for the opening of a branch of a retail company, specifically a stationery store. It is necessary to demonstrate the steps and methods used in the development of these analyses, given the high number of businesses that close prematurely due to a lack of adequate financial planning. The study examines the current market conditions, identifying opportunities and challenges for new entrepreneurs. The methodology includes a detailed bibliographical and documentary analysis of economic aspects, as well as a Case Study, taking into account initial and operational costs, and revenue projections. The research also encompasses a critical review of consumption trends, changes in purchasing patterns, and consumer preferences. Additionally, the work explores the importance of scenario analysis to anticipate potential changes in the business environment, seeking to identify external variables that may impact the venture, enabling the formulation of adaptive strategies. For this purpose, an initial investment survey was conducted, cash flow projection was analyzed, a Minimum Attractive Rate of Return (MARR) was defined, and financial indicators such as NPV, IRR, and Payback were calculated. The expected results include valuable insights for entrepreneurs interested in the stationery sector, providing a solid foundation for informed decision-making. By addressing not only economic viability but also the nuances of entrepreneurship and market dynamics, this study aims to contribute to the sustainable success of new ventures in the sector and to any conceptualization of a new business.