Fashion Film “Capoorá”: o storytelling

Abstract

This work covers themes such as fashion and communication, aiming to understand how advertising through the use of storytelling in audiovisual productions, such as fashion films, has the power to evoke feelings and sensations, such as desire and consumption, in viewers. The exploratory research, based on literature, seeks to correlate these themes through the foundation of authors in the field of communication, with the purpose of discussing new trends in the advertising market. Additionally, it seeks to comprehend the use of storytelling in the production of a fashion film for the “Capoorá” collection by the brand VNE. The work is divided into four chapters: the introductory chapter, the theoretical chapter, the chapter covering pre-production, production, post-production, and the concluding chapter. This resulted in a 3-minute and 58-second fashion film, divided into two parts. The first part depicts how the clothes are conceptualized and crafted, while the second part shows the finished garments being worn by models, all imbued with Northern references.