Relevância do orçamento base zero e do OTIF para a competitividade das empresas: estudo de caso em um centro de distribuição em Marituba-PA

Abstract

A structured logistics planning enables the development of a service system that effectively meets customer needs, as well as measuring costs and investments in the face of the uncertainties provided by the loads transportation infrastructure in Brazil. Therefore, the objective of this paper is to study the Zero Base Budget from the distribution center of Brasil Foods S.A to identify the importance of its control, and its main impacts on logistic results as well. Based on this analysis, a failure in demand forecasting was identified, in which a study was applied to OTIF, which is a tool for measuring and evaluating the quality of logistics processes aligned to customer satisfaction. In addition to identifying the main causes of logistical management problems through quality tools, this paper suggests alternatives to improve service levels and the efficiency of the logistics of the company. Since customer service is one of the most powerful elements available to the organization in pursuit of competitive advantage.