Navegando por Assunto "Planejamento empresarial"

Agora exibindo 1 - 10 de 10

Desenvolvimento de uma ferramenta de business intelligence no setor de suprimentos de uma empresa do ramo elétrico de Belém/PA
(Centro Universitário do Estado do Pará, 2019) Souto, Ewilla Danielly Cunha; Castro, Matheus Rodrigues; Silva Junior, Carlos Gilberto Vieira da; http://lattes.cnpq.br/2738903947477853; Freitas, Felipe Fonseca Tavares de; http://lattes.cnpq.br/5523511253031983; Ferreira Filho, Franck de Azevedo; http://lattes.cnpq.br/0689569398346790
Business Intelligence tools were made to help in the process of decision making, aiming to show throught graph and screens, the information about processes' performance indicators, making them more attractive for gestors. This work tried to develop the Microsoft's tool, Power BI, to enhance the decision making process of the company. Based on qualitative and quantitative researches, of exploratory and descriptive character, the case of study allowed for the understanting of actual state of the company, which develop their indicators using manual sheets and graphs. As a result, four panels of indicators were obtained for every process of a sector, which allowed for the indicators' automation, rearrangement to a single place, the management improvement on the company's point of view and the reduction of effort for the indicator's development. The tool chosen proved to be totally efficent for the improvement of the company's process of decision making and its functioning was evaluated by the company's managers.
Expansão de uma empresa do varejo: análise da viabilidade econômica e suas implicações
(Centro Universitário do Estado do Pará, 2023-12-08) Moreira, Leonardo Araújo; Oliveira, Lucas Negrão de; Valias Neto, Francisco Monticeli; http://lattes.cnpq.br/4656965926659989; Oliveira, Márcia Cecília Rodrigues de; http://lattes.cnpq.br/9031699274609496; Araújo, Felipe Fonseca de; http://lattes.cnpq.br/7813087449689787
This work aims to perform an economic feasibility analysis for the opening of a branch of a retail company, specifically a stationery store. It is necessary to demonstrate the steps and methods used in the development of these analyses, given the high number of businesses that close prematurely due to a lack of adequate financial planning. The study examines the current market conditions, identifying opportunities and challenges for new entrepreneurs. The methodology includes a detailed bibliographical and documentary analysis of economic aspects, as well as a Case Study, taking into account initial and operational costs, and revenue projections. The research also encompasses a critical review of consumption trends, changes in purchasing patterns, and consumer preferences. Additionally, the work explores the importance of scenario analysis to anticipate potential changes in the business environment, seeking to identify external variables that may impact the venture, enabling the formulation of adaptive strategies. For this purpose, an initial investment survey was conducted, cash flow projection was analyzed, a Minimum Attractive Rate of Return (MARR) was defined, and financial indicators such as NPV, IRR, and Payback were calculated. The expected results include valuable insights for entrepreneurs interested in the stationery sector, providing a solid foundation for informed decision-making. By addressing not only economic viability but also the nuances of entrepreneurship and market dynamics, this study aims to contribute to the sustainable success of new ventures in the sector and to any conceptualization of a new business.
Um modelo para gerenciar projetos em uma empresa de óleos situada em Belém-PA
(Centro Universitário do Estado do Pará, 2019-12-17) Pinho, Brendo Ruan Lima; Lima, Vitor Ferreira; Oliveira, Fransuze dos Santos; Freitas, Felipe Fonseca Tavares de; http://lattes.cnpq.br/5523511253031983
Projects are considered to be the starting point of products, services, new ventures, processes, among other investments, so they must be well analyzed, planned and executed. Project management emerges with the intention of facilitating and optimizing the progress of such projects, so it is used to ensure quality in achieving an organization´s goals, as companies seek continuous improvement, which can also be obtained through projects. However, some of them do not use or apply management tools consistently because they do not have standard templates to track their planning and project execution. So this paper describes conceptual and motivational aspects related to the application of project management and presents the main tools, structures, processes and practices, having as a main goal to propose a model for the project management sector of a company that does not have a standard methodology for the planning and implementation of its internal projects. The proposed model considers the lessons and good practices of the PMBOK Guide and some implements of the Agile Manifesto. The main results obtained with the study and the proposed model were the improvement in the communication between the sectors involved in the project and the creation of criteria for prioritizing the projects to be executed. In addition, projects are delivered on time and ultimately within the scope of a standard Project Management template for the company.
Plano de negócios: estudo de viabilidade da abertura de uma açaiteria em Belém
(Centro Universitário do Estado do Pará, 2019) Ericeira, Daniel Pimentel; Souza, Gabriel Moreira de; Cohen, Tatiana Maíra Thomaz Araújo; http://lattes.cnpq.br/8988298591920318
This undergraduate thesis in a business plan model has as purpose to study the financial viability to open a food segment company, specifically in the açaí segment, on Belém-PA. The Açaí Taste entry on market intends to inovate on açaí consumption way on the state, offering a light, functional and cheap product. The study was executed with tools as SWOT, 5W2H and PESTEL analysis, presential and on line interviews were used as well for the data collect looking up develop a supplier and customer comparative analysis to grounds a market research execution. The thesis conclusion delivers a financial analysis supported by the previously researched data aligned to the strategy idealized by the business partners.
Plano de negócios: G. T. Express transporte rodoviário e armazenagem de carga
(Centro Universitário do Estado do Pará, 2017) Silva, Victor Giordan Lobato da; Braz, Taynah de Oliveira; Reis, André Guilherme Dillon; http://lattes.cnpq.br/7521137455510680
The business plan is ideal for grouping and organizing reliable information from the marketplace, products and services, marketing practices, operational planning and finnancial plan; ensures security for entrepreneurs looking to start a business or even broaden and promote innovations in their business. This business plam aims to verify the feasibility of setting up a road transport and cargo storage company, demonstrating a safety tool for good planning and longevity of the business. Analyzes were carried out regarding customers, competitors, suppliers and also economic feasibility, with the purpose of establishing the company in the logistics segment. It sought to know the company itself, establishing operational processes, marketing strategies and strenghts and weaknesses of the enterprise. Techniques and tools of the Production Engineering were also identified that were fundamental for the perfect maintenance of the company and to guarantee competitive advantages. After analyzing all the steps, especially the financial plan, where the investments, the estimates of billing and costs, the income statement and the business feasibility indicators are explained, and based on the probable scenario, it is safe to assert the viability the foundation of the company.
Plano de negócios: viabilidade econômica da expansão interna da loja Guajará Materiais de Construção
(Centro Universitário do Estado do Pará, 2023) Silveira, Amanda de Souza; Gonçalves, Luidy Campos; Cavalcante Filho, Mário Cardoso; Melo, Sérgio Gabriel Barra; Cereja, Fabíola Alves; Araújo, Tatiana Maíra Thomaz; http://lattes.cnpq.br/8988298591920318; Fonseca, Gustavo Uliana
In the current construction materials market, substantial growth is evident. According to na article by Valor Econômico, the retail sector of construction materials increased its revenue in 2022. Based on estimates from the Brazilian Institute of Economics (IBRE) of FGV in partnership with the National Association of Construction Material Retailers (Anamaco), the sector generated approximately R$ 207 billion in 2022, showing a 2.5% growth compared to 2021. For 2023, the organization anticipates a revenue growth ranging from 1% to 3%. This business plan provides a comprehensive overview, addressing the objective of assessing the economic feasibility of the internal expansion of Guajará Construction Materials store, along with its justification and key points. Moreover, the Market Analysis section provides detailed insights into the construction materials market in the Guajará store's region, covering competition, customer profiles, consumption trends, and growth opportunities. This includes SWOT analysis and Porter's five forces analysis. Additionally, the Marketing Plan outlines strategies to enhance visibility, attract and retain customers, encompassing communication, promotion, pricing, distribution, objectives, target audience, positioning, marketing mix, and the action plan for these strategies. Similarly, the Operational Plan section offers strategies to optimize internal processes, increase operational efficiency, and reduce costs, involving inventory management, purchasing, store layout, and personnel management. Consequently, the Financial Plan projects finances for four years, including revenue, costs, expenses, investments, cash flow, profitability indicators, and financial viability analysis. It covers financial goals, sales projections, required investments, and the analysis of financial feasibility. Finally, the Business Plan Evaluation section highlights conclusions, measures indicators, and provides a verdict on the economic viability of the internal expansion of Guajará Construction Materials store.
Plano de negócios: viabilidade para a abertura de um café e bar na cidade de Belém do Pará
(Centro Universitário do Estado do Pará, 2023) Ibarra, Camila Lheis; Miranda, Julia Soares; Rodrigues, Julianne Teixeira Odane; Barros, Karoline Souza; Cereja, Fabíola Alves; http://lattes.cnpq.br/4434149523451690
This work proposes the creation of a business plan aimed at evaluating the viability of a café and bar located in the center of the city of Belém do Pará. The analysis will address the market viability and the financial viability of the enterprise. To understand the viability of the business plan, several aspects will be investigated, including the study of the regional market. This approach involves detailed analysis of local consumer behavior, considering consumption patterns and preferences. In addition, local competitors will be examined and suppliers available to meet the company's needs will be evaluated. Based on these analyses, work will be dedicated to building the marketing plan and operational plan. These documents comprehensively detail how the company plans to position itself in the market, aiming to gain a competitive advantage. Finally, a complete financial plan will be drawn up, the purpose of which is to measure the business's ability to generate returns and achieve relevance in the market. Completion of this work will provide valuable insights for strategic decision-making, outlining the potential impact of the café and bar on the local business scene.
Práticas de gestão do conhecimento em engenharia de produção: uma análise descritivo – analítica sobre o grau de contribuição ao ganho de produtividade em uma empresa têxtil na cidade de Ananindeua – Pará
(Centro Universitário do Estado do Pará, 2021-12-16) Leal Neto, Paulo Ponte Souza Borges; Noronha, Hélen Lopes; http://lattes.cnpq.br/5831296989368218; Conde, Cláudio Luciano da Rocha; http://lattes.cnpq.br/4768582829135033; Mendes, Marcelo Pinto da Costa; http://lattes.cnpq.br/3099832904134964
The knowledge management in the business environment seeks to optimize tasks and organize demands that only through a correct analysis methodology and coherent application can achieve projected internal goals. This present work had the objective of putting together an applicational planning of knowledge management tools, as na object of study in production engineering, which can improve the productivity of a textile industry, only possible from an analysis of the main critical points in need of improvement. To this end, the methodology used was the application of a questionnaire to collect the data considered important, together with “in loco” surveys to monitor activities, allowing for greater precision and depth. In addition to planning, other results were also observed, such as the mapping of the main internal processes, the understanding of knowledge management in the activities already practiced in the company, the division of spheres covered by category of such activities and results capable of proposing future research on the pursuit of planning.
Proposta de aplicação da ferramenta Balanced Scorecard (BSC) em uma pequena indústria de alimentos em Belém-PA
(Centro Universitário do Estado do Pará, 2019) Camacho, Lucas da Costa Pinto; Ribeiro, Thamires Cristina Costa; Silva Junior, Carlos Gilberto Vieira da; http://lattes.cnpq.br/2738903947477853; Freitas, Felipe Fonseca Tavares de; http://lattes.cnpq.br/5523511253031983; Ferreira Filho, Franck de Azevedo; http://lattes.cnpq.br/0689569398346790
As a result of a competitive and dynamic market, it is important that organizations, independently of their size, define strategies that can make them grow and achieve their goals. For this purpose, these have to be planned, executed and controlled, by the implentation of some management tools, such as the Balanced Scorecard-BSC, that is based in performance indicators. In spite of this, some managers, especially in Small Enterprises, don´t implement an efficient strategic planning and have difficulties to adopt the performance indicators, due to adverse factors.This research aimed to propose a management model based on BSC, using as a study object a small food manufaturer.The necessary data were collected through the evaluation of the current strategic planning and interviews with managers and employees.In addtion, the environmental was investigated, using the SWOT analysis, ideological rewiew, BSC construction, correlatin matrix and suggestions for the monitoring process of indicators and actions were made. Therefore, a control model of the stratetic planning was elaborated.
Robô comprador – automatização de emissão de pedidos de compras através de RPA
(Centro Universitário do Estado do Pará, 2021-07-01) Vieira, Fernanda Pinheiro de Menezes; Nascimento, Polyana Santos Fonseca; http://lattes.cnpq.br/6889523334917369; Araújo, Andrea Cristina Marques de; http://lattes.cnpq.br/7322421741765559
The procurement department, an integral part of Supply Chain Management, plays an importante role in both the financial and operational results of the companies. Despite the relevance, there are still many operational tasks and repetitive activities in these department, with high volume vs. low financial impact. After an analysis of the purchasing department of a multinational mining company with a branch in the State of Pará, a high volume of material purchase orders was identified with a value of up to 20,000 reais (limit considered low risk for the company, where the buyer needs only 01 proposal for issuing a purchase order) - 86% of the total quantity, with low financial representation - 19% of the total amount. Thus, this study proposes to develop and apply RPA (Robotic Process Automation) to automate the issuance of purchase orders for material from the selected company with a value of up to 20,000 reais. RPA has gained prominence as a software that allows the automation of routine, standardized and highvolume processes, allowing the labor previously allocated to these processes to be reallocated to more strategic activities, increasing the performance of companies with possible improvement in the engagement of teams involved. The main results of the study was a detailed description of steps for the RPA implementation in the purchasing department, a revised flowchart and purchasing procedure - as well as the main expected results of the application. Future work is suggested after collected the results from the implementation, once the project has been fully delivered.