Trabalho de Conclusão de Curso - TCC

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Navegando Trabalho de Conclusão de Curso - TCC por Assunto "Comércio eletrônico"

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    E-commerce varejista na região norte e a competitividade no mercado nacional: estudo de caso no período de janeiro de 2018 a agosto de 2019
    (Centro Universitário do Estado do Pará, 2019) Barroso, Fernando Machado Solano Félix; Guerreiro Neto, Raimundo Imbiriba; Nascimento, Thaynan Ferreira; Teixeira, Victor Maués; Patrício, Júlio Cezar dos Santos; http://lattes.cnpq.br/1799014841946544; Araújo, Felipe Fonseca de; http://lattes.cnpq.br/7813087449689787
    The present work has as its central objective the study of an e-commerce located in the North region and its influence on the national competitiveness of the company Norte Refrigeração between January 2018 and August 2019. This report used descriptive research as a methodology and to data collection tools: interviews, observation and document analysis. Based on the information obtained during the period studied. By outlining the internal and external characteristics of the organization, a characterization of the market was constructed, supported by a conceptual reinterpretation, so that the company can understand the basis of the market in which it is now located. Finally, this report presents recommendations that contribute to the company's better understanding and positioning in the targeted market, through strengths and opportunities found during the course of the work.
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    Plano de negócio: Amor & Calor
    (Centro Universitário do Estado do Pará, 2019) Medeiros, Fiama Jamile Lins de; Carvalho, Matheus Olímpio Pinto; Bahia, Matheus Sandres; Nascimento, Ysa Paula Gama; Araújo, Tatiana Maíra Thomaz; http://lattes.cnpq.br/8988298591920318; Patrício, Júlio Cezar dos Santos; http://lattes.cnpq.br/1799014841946544
    The business plan is an extremely important tool, useful to reduce possible mistakes still in the planning stage, and to ponder how viable a businnes is. This present work aims to study the feasibility of deploying an e-commerce on sex shop segment, operating in Belém metropolitan area. For primary and secondary data collection, face-to-face, documentary and bibliographic surveys were conducted. Especially in the region in focus, the market in question has shown a considerable growth and does not fully meet the needs of demand. In accordance with the gradual process of demystifying sexual issues and women’s empowerment, coupled with a current trend toward digital shopping, came the creation idea of Amor & Calor, a virtual store of adult toys and sexual wellness products and accessories. Besides retail sales, there is a main service the brand offers; The signature club. Each costumer receives a personalized package, containing a variety of products and accessories according to your preference.