Trabalho de Conclusão de Curso - TCC

URI Permanente para esta coleçãohttps://repositorio.cesupa.br/handle/prefix/16

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Navegando Trabalho de Conclusão de Curso - TCC por Autor "Araújo, Tatiana Maíra Thomaz"

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    Plano de negócio: Amor & Calor
    (Centro Universitário do Estado do Pará, 2019) Medeiros, Fiama Jamile Lins de; Carvalho, Matheus Olímpio Pinto; Bahia, Matheus Sandres; Nascimento, Ysa Paula Gama; Araújo, Tatiana Maíra Thomaz; http://lattes.cnpq.br/8988298591920318; Patrício, Júlio Cezar dos Santos; http://lattes.cnpq.br/1799014841946544
    The business plan is an extremely important tool, useful to reduce possible mistakes still in the planning stage, and to ponder how viable a businnes is. This present work aims to study the feasibility of deploying an e-commerce on sex shop segment, operating in Belém metropolitan area. For primary and secondary data collection, face-to-face, documentary and bibliographic surveys were conducted. Especially in the region in focus, the market in question has shown a considerable growth and does not fully meet the needs of demand. In accordance with the gradual process of demystifying sexual issues and women’s empowerment, coupled with a current trend toward digital shopping, came the creation idea of Amor & Calor, a virtual store of adult toys and sexual wellness products and accessories. Besides retail sales, there is a main service the brand offers; The signature club. Each costumer receives a personalized package, containing a variety of products and accessories according to your preference.
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    Plano de negócios: viabilidade econômica da expansão interna da loja Guajará Materiais de Construção
    (Centro Universitário do Estado do Pará, 2023) Silveira, Amanda de Souza; Gonçalves, Luidy Campos; Cavalcante Filho, Mário Cardoso; Melo, Sérgio Gabriel Barra; Cereja, Fabíola Alves; Araújo, Tatiana Maíra Thomaz; http://lattes.cnpq.br/8988298591920318; Fonseca, Gustavo Uliana
    In the current construction materials market, substantial growth is evident. According to na article by Valor Econômico, the retail sector of construction materials increased its revenue in 2022. Based on estimates from the Brazilian Institute of Economics (IBRE) of FGV in partnership with the National Association of Construction Material Retailers (Anamaco), the sector generated approximately R$ 207 billion in 2022, showing a 2.5% growth compared to 2021. For 2023, the organization anticipates a revenue growth ranging from 1% to 3%. This business plan provides a comprehensive overview, addressing the objective of assessing the economic feasibility of the internal expansion of Guajará Construction Materials store, along with its justification and key points. Moreover, the Market Analysis section provides detailed insights into the construction materials market in the Guajará store's region, covering competition, customer profiles, consumption trends, and growth opportunities. This includes SWOT analysis and Porter's five forces analysis. Additionally, the Marketing Plan outlines strategies to enhance visibility, attract and retain customers, encompassing communication, promotion, pricing, distribution, objectives, target audience, positioning, marketing mix, and the action plan for these strategies. Similarly, the Operational Plan section offers strategies to optimize internal processes, increase operational efficiency, and reduce costs, involving inventory management, purchasing, store layout, and personnel management. Consequently, the Financial Plan projects finances for four years, including revenue, costs, expenses, investments, cash flow, profitability indicators, and financial viability analysis. It covers financial goals, sales projections, required investments, and the analysis of financial feasibility. Finally, the Business Plan Evaluation section highlights conclusions, measures indicators, and provides a verdict on the economic viability of the internal expansion of Guajará Construction Materials store.