A importância do planejamento e controle da produção: estudo de caso em uma indústria de açaí

Abstract

The companies are inserted in a highly competitive and volatile market, and in order to establish themselves and obtain a competitive advantage over competitors, they must to take advantage of modern management tools that allow decision-making to be strategic and beneficial to their operations. Therefore, Production Planning and Control is an important tool to support business decision-making. Through a case study in an açaí processing company located in the city of Castanhal-PA, the study aimed to demonstrate the importance and benefits of applying the techniques and tools of Planning and Production Control (PCP) in the studied company. It was concluded that through the use of information from the PCP and the results of the case sudy, the company made the correct decisions in relation to the investments made during the years of operation, as well as reaching an excellent percentage of productive efficiency.