Branding como fator estratégico de competitividade na Acostumado Alimentos Ltda

Abstract

Currently, companies need to look for some differential to continue operating in a highly competitive market. In addition to developing a good product and making it available on the market, companies need to communicate with their customers. Thus, according to Las Casas (2001), marketing seeks to identify and satisfy consumers' wishes and needs, using communication to maintain customer relationships. This paper is a business report, a document required for Management degree and aims to propose to Acostumado Alimentos Ltda, strategies to attract and retain customers, add value to the brand through branding, so that it puts the advantage in your market segment. The methodological model adopted was a case study, followed by exploratory research. Through observation, it was found that the company under study does not have promotional or communication strategies appropriate to their needs. Among several of the existing options, it was suggested the launch of a new product suited to market reality, changes in brand packaging, sales promotion strategies and digital media. It is expected that the proposal will be adopted to consolidate the company as an even stronger and more recognized brand in the market.