Navegando por Assunto "Planejamento financeiro"

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Elaboração de um planejamento estratégico para uma empresa no setor de paisagismo em Belém - PA
(Centro Universitário do Estado do Pará, 2021-12-17) Nonato, Emanuel Rodrigues; Santos, Lorena Ferreira Fiock dos; Oliveira, Fransuze dos Santos; Conde, Cláudio Luciano da Rocha; http://lattes.cnpq.br/4768582829135033
Planning strategically is a process seen as vital for all types of companies, whether small, medium or large. Thus, the present work, in addition to applying the necessary tools to plan strategically, from a financial point of view, seeks to emphasize the importance of preparing this planning. A case study was carried out based on bibliographical research about the general theme of the work, market scenario and tools, with a qualitative methodology. This research presents the elaboration of a strategic financial planning in a landscaping company located in Belém, metropolitan city of the State of Pará. Finally, it was shown that strategic planning can be used as a strategic tool to make the company more competitive, so that all efforts are directed towards her real need. Thus, the study below exemplifies this point in the company in question, bringing suggestions for improvements and an action plan to be taken so that it fulfills its mission.
Expansão de uma empresa do varejo: análise da viabilidade econômica e suas implicações
(Centro Universitário do Estado do Pará, 2023-12-08) Moreira, Leonardo Araújo; Oliveira, Lucas Negrão de; Valias Neto, Francisco Monticeli; http://lattes.cnpq.br/4656965926659989; Oliveira, Márcia Cecília Rodrigues de; http://lattes.cnpq.br/9031699274609496; Araújo, Felipe Fonseca de; http://lattes.cnpq.br/7813087449689787
This work aims to perform an economic feasibility analysis for the opening of a branch of a retail company, specifically a stationery store. It is necessary to demonstrate the steps and methods used in the development of these analyses, given the high number of businesses that close prematurely due to a lack of adequate financial planning. The study examines the current market conditions, identifying opportunities and challenges for new entrepreneurs. The methodology includes a detailed bibliographical and documentary analysis of economic aspects, as well as a Case Study, taking into account initial and operational costs, and revenue projections. The research also encompasses a critical review of consumption trends, changes in purchasing patterns, and consumer preferences. Additionally, the work explores the importance of scenario analysis to anticipate potential changes in the business environment, seeking to identify external variables that may impact the venture, enabling the formulation of adaptive strategies. For this purpose, an initial investment survey was conducted, cash flow projection was analyzed, a Minimum Attractive Rate of Return (MARR) was defined, and financial indicators such as NPV, IRR, and Payback were calculated. The expected results include valuable insights for entrepreneurs interested in the stationery sector, providing a solid foundation for informed decision-making. By addressing not only economic viability but also the nuances of entrepreneurship and market dynamics, this study aims to contribute to the sustainable success of new ventures in the sector and to any conceptualization of a new business.
Plano de negócios: viabilidade econômica da expansão interna da loja Guajará Materiais de Construção
(Centro Universitário do Estado do Pará, 2023) Silveira, Amanda de Souza; Gonçalves, Luidy Campos; Cavalcante Filho, Mário Cardoso; Melo, Sérgio Gabriel Barra; Cereja, Fabíola Alves; Araújo, Tatiana Maíra Thomaz; http://lattes.cnpq.br/8988298591920318; Fonseca, Gustavo Uliana
In the current construction materials market, substantial growth is evident. According to na article by Valor Econômico, the retail sector of construction materials increased its revenue in 2022. Based on estimates from the Brazilian Institute of Economics (IBRE) of FGV in partnership with the National Association of Construction Material Retailers (Anamaco), the sector generated approximately R$ 207 billion in 2022, showing a 2.5% growth compared to 2021. For 2023, the organization anticipates a revenue growth ranging from 1% to 3%. This business plan provides a comprehensive overview, addressing the objective of assessing the economic feasibility of the internal expansion of Guajará Construction Materials store, along with its justification and key points. Moreover, the Market Analysis section provides detailed insights into the construction materials market in the Guajará store's region, covering competition, customer profiles, consumption trends, and growth opportunities. This includes SWOT analysis and Porter's five forces analysis. Additionally, the Marketing Plan outlines strategies to enhance visibility, attract and retain customers, encompassing communication, promotion, pricing, distribution, objectives, target audience, positioning, marketing mix, and the action plan for these strategies. Similarly, the Operational Plan section offers strategies to optimize internal processes, increase operational efficiency, and reduce costs, involving inventory management, purchasing, store layout, and personnel management. Consequently, the Financial Plan projects finances for four years, including revenue, costs, expenses, investments, cash flow, profitability indicators, and financial viability analysis. It covers financial goals, sales projections, required investments, and the analysis of financial feasibility. Finally, the Business Plan Evaluation section highlights conclusions, measures indicators, and provides a verdict on the economic viability of the internal expansion of Guajará Construction Materials store.