Trabalho de Conclusão de Curso - TCC
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Item Criação de um brandbook para a Pink Pâtisserie(Centro Universitário do Estado do Pará, 2024-12-10) Paracampo, Manuela Nunes Pinto; Mendes, Pedro Lucas Magalhaes; Medeiros, Sofia Trindade de; Sunaga, Stephani Yumi Araujo; Caetano, Danilo Miranda; http://lattes.cnpq.br/8985271833324122; Leão, Danuta de Cássia Leite; http://lattes.cnpq.br/3967549374195129; Andrade, Ana Paula Dias; http://lattes.cnpq.br/4443040797308636This final course project proposes the creation of a Brandbook for Pink Pâisserie, a Pâtisserie that combines French sophistication with Amazonian influences, aiming to stand out in a competitive local confectionery market. Through a mixed methodology, bibliographic, qualitative, quantitative, and exploratory research was conducted, including interviews with the founder and questionnaires with the target audience and design experts. The result is a Brandbook that standardizes the use of visual elements such as logo, color palette, typography, and tone of voice, reflecting the brand's proposal and values. This project contributes to the field of advertising by practically demonstrating the development of a strategic and differentiated visual identity for a new brand in the market.Item "Do Estúdio à Cena": documentário sobre o processo de concepção e promoção de novos artistas no mercado fonográfico paraense, com ênfase na artista Bella(Centro Universitário do Estado do Pará, 2023-12-11) Colares, Ana Júlia de Queiroz; Lima, Ana Maria Cristo Vizeu; Oikawa, Erika; Andrade, Ana Paula Dias; http://lattes.cnpq.br/4443040797308636; http://lattes.cnpq.br/4276065633580595; Rodarte, Lídia Karolina de Sousa; http://lattes.cnpq.br/3432070261007298; Cavalcante, Angelo Martins; http://lattes.cnpq.br/6988206503387278This experimental project aims to develop a documentary that illustrates the challenges and patterns faced by artists in the phonographic industry of Pará, focusing on an artist and her team that work in the metropolitan region of the capitol. The documentary’s protagonist is the singer Bella Pantoja and it also features her manager, Yuri Wariss, musician Leonardo Chermont and cultural articulator Ná Figueredo, that contributed with interviews and narratives about their careers and archive analysis that allowed to understand and map the main difficulties faced by artists and cultural producers in the region to produce, sell, disclose and distribute efficiently the musical products created by the mix of tendencies from local, national and international markets. To accomplish the goal of developing critical documentar about this reality, bibliographic researches about the act of documentary making were made, research on the participants of the project were also made in order to produce the screenplay and help on production and post-production, resulting in a 25 minutes documentary that will be available to the public during a launch event and, afterwords, on online platforms and movie festivals.Item Marcos Berman Deliciosidades: uma proposta de normatização do uso da marca(Centro Universitário do Estado do Pará, 2024-12-10) Jesus, Amanda Sousa de; Lopes, Maria da Graça Silva; Caetano, Danilo Miranda; http://lattes.cnpq.br/8985271833324122; Oliveira, Sue Anne Collares Maestri de; http://lattes.cnpq.br/2422742693674473; Andrade, Ana Paula Dias; http://lattes.cnpq.br/4443040797308636This work aims to standardize the Marcos Berman Deliciosos brand and prepare a Brandbook, aiming to standardize and strengthen its visual communication. The research was conducted using a bibliographic and qualitative approach, with direct interviews with those responsible for the confectionery, allowing us to understand the history, values and expectations of the brand. The study revealed that the existing visual identity needed adjustments to the logo, color palette and typography, to provide greater differentiation and impact. As a result, a Brandbook was developed presenting the brand's pillars and providing clear guidelines for the use of visual elements. The manual also includes application examples on materials such as packaging and social media, ensuring consistency in brand communication. The conclusion highlights the importance of a well-structured Brandbook to guarantee a cohesive and strategic visual identity, essential for the success and competitiveness of companies in the current market.Item Podcast “Just a Talk”(Centro Universitário do Estado do Pará, 2023-12-11) Accioli Filho, Antonio Carlos Rocha; Justino, Igor Alves; Leão, Danuta de Cássia Leite; http://lattes.cnpq.br/3967549374195129; Caetano, Danilo Miranda; http://lattes.cnpq.br/8985271833324122; Andrade, Ana Paula Dias; http://lattes.cnpq.br/4443040797308636In the decade of podcasting's rise, it's important to ask if there is a need for a podcast for young people in Pará. This project proposes to create a Pará entertainment hub called "just a talk." The hub would feature two different podcasts with two different themes. The work is divided into four parts: an introduction that discusses the effects of convergence culture, the increasing number of podcasts, and the impact of the pandemic on media consumption; a section on related products that inspired the development of the podcast; a section on the construction of the podcast, including its topics and episodes; and finally, a conclusion that discusses the relevance of the work.Item Projeto experimental: documentário “Paracuri: Mãos que criam”(Centro Universitário do Estado do Pará, 2023-12-11) Torres, Karolayne Tenório; Mesquita, Yasmin de Nazaré Cunha; Rodarte, Lídia Karolina de Sousa; Andrade, Ana Paula Dias; http://lattes.cnpq.br/4443040797308636; http://lattes.cnpq.br/3432070261007298; Caetano, Danilo Miranda; http://lattes.cnpq.br/8985271833324122; Jordy Filho, Nassif Ricci; http://lattes.cnpq.br/5366842167185491This present work outlines the process of creating a documentary that investigates, "How is the intergenerational transmission of ancestral knowledge achieved through the production of Paracuri pottery in Icoaraci?" The motivation behind developing this audiovisual product stems from the observation that the ceramic tradition is deeply connected to familial bonds and has become a strong and symbolic culture in the state of Pará, deserving recognition and dissemination. A documentary was identified as the most effective tool to narrate this story. Consequently, we opted for an exploratory and documentary research approach, aiming to let the artisans tell their own story. The audiovisual product was crafted to immerse the audience in the creative and experiential environment of these artists. As a result, we observed that despite modernization and a different way of life for newer generations, the ceramic culture remains vibrant, adapting and incorporating changes in the world, just as it has throughout its over 100-year history. In conclusion, we recognize that while the craft of pottery is not exclusive to a particular people, the unique ceramic culture of Paracuri has endured due to its connection to the people of Icoaraci.Item True Crime Cast: um podcast sobre o gênero true crime(Centro Universitário do Estado do Pará, 2024-12-10) Santos, Beatriz Arini dos; Gomes, Gisele Ferreira; Abud, Maria Clara Carneiro; Araújo, Natália Viana Saveedra de Araújo e; Caetano, Danilo Miranda; http://lattes.cnpq.br/8985271833324122; Leão, Danuta de Cássia Leite; http://lattes.cnpq.br/3967549374195129; Andrade, Ana Paula Dias; http://lattes.cnpq.br/4443040797308636This work details the process of developing a podcast that explores the True Crime genre through the guiding question: “How can a True Crime podcast leverage real narratives for the creation of media products?”. The purpose of this project is the production of two podcast episodes, each lasting between 35 to 45 minutes, featuring guest interviews. The choice of this format, a podcast, is justified by the growing popularity and expansion of the True Crime genre across different media, but especially in podcasts. Thus, through exploratory and documentary research, it was possible to outline the necessary steps for producing an audio product, as well as the foundational material for the discussions presented in the episodes. The results obtained are the outcome of a meticulous production process, which, though anticipated, proved to be more demanding and labor-intensive than initially expected to achieve a quality product. In conclusion, as an academia, we still find ourselves in an early stage of research on the genre, although it is increasingly attracting the interest of scholars and researchers. It is also evident that a comprehensive and substantial study of True Crime requires diverse perspectives, encompassing all aspects of a genre that is both popular and controversial.