Trabalho de Conclusão de Curso - TCC

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    Marcos Berman Deliciosidades: uma proposta de normatização do uso da marca
    (Centro Universitário do Estado do Pará, 2024-12-10) Jesus, Amanda Sousa de; Lopes, Maria da Graça Silva; Caetano, Danilo Miranda; http://lattes.cnpq.br/8985271833324122; Oliveira, Sue Anne Collares Maestri de; http://lattes.cnpq.br/2422742693674473; Andrade, Ana Paula Dias; http://lattes.cnpq.br/4443040797308636
    This work aims to standardize the Marcos Berman Deliciosos brand and prepare a Brandbook, aiming to standardize and strengthen its visual communication. The research was conducted using a bibliographic and qualitative approach, with direct interviews with those responsible for the confectionery, allowing us to understand the history, values and expectations of the brand. The study revealed that the existing visual identity needed adjustments to the logo, color palette and typography, to provide greater differentiation and impact. As a result, a Brandbook was developed presenting the brand's pillars and providing clear guidelines for the use of visual elements. The manual also includes application examples on materials such as packaging and social media, ensuring consistency in brand communication. The conclusion highlights the importance of a well-structured Brandbook to guarantee a cohesive and strategic visual identity, essential for the success and competitiveness of companies in the current market.
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    Marketing.Jus: proposta de site baseada nos princípios do User Experience (Experiência do Usuário)
    (Centro Universitário do Estado do Pará, 2023-12-06) Silva, Aymee Cristina Oliveira da; Oliveira, Mariana Menezes de; http://lattes.cnpq.br/1968293281798090; Oliveira, Sue Anne Collares Maestri de; http://lattes.cnpq.br/2422742693674473; Grandidier, Larissa Lassance; http://lattes.cnpq.br/9070203025350989
    This research has as its main role the collaboration for the recognition of legal professionals in the digital environment. Furthermore, in the field of advertising, the project contributes to knowledge regarding User Experience (UX), Design Thinking, and the importance of learning these tools for the application of market solutions and strategies capable of addressing the problems of the absence of strategic websites and their lack of quality. Because of this, this project aimed to develop a website capable of meeting the main needs and questions of legal professionals. To achieve this, a hypothetical-deductive method based on Popper (2002) was adopted, through bibliographic and exploratory research from Gil (1987), with a qualitative approach, according to Denzin and Lincoln (2006). In this sense, the ideation and prototyping of the website were based on the Design Thinking methodology grounded in Kelley (2019). Regarding research supported by the concepts of User Experience (UX), Norman (2006) was used as a reference. As a result of this project, Marketing.Jus emerged as a way to help improve the creative blocks of legal professionals in content creation, contributing to learning about marketing strategies through digital networks. Consequently, it was concluded that the development of a website based on user experience is important, focusing on simplicity and accessibility to address the main questions and problems faced by these legal professionals regarding legal marketing in the digital environment.