Graduação

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Navegando Graduação por Orientador "Araújo, Tatiana Maíra Thomaz"

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    Plano de negócio: Amor & Calor
    (Centro Universitário do Estado do Pará, 2019) Medeiros, Fiama Jamile Lins de; Carvalho, Matheus Olímpio Pinto; Bahia, Matheus Sandres; Nascimento, Ysa Paula Gama; Araújo, Tatiana Maíra Thomaz; http://lattes.cnpq.br/8988298591920318; Patrício, Júlio Cezar dos Santos; http://lattes.cnpq.br/1799014841946544
    The business plan is an extremely important tool, useful to reduce possible mistakes still in the planning stage, and to ponder how viable a businnes is. This present work aims to study the feasibility of deploying an e-commerce on sex shop segment, operating in Belém metropolitan area. For primary and secondary data collection, face-to-face, documentary and bibliographic surveys were conducted. Especially in the region in focus, the market in question has shown a considerable growth and does not fully meet the needs of demand. In accordance with the gradual process of demystifying sexual issues and women’s empowerment, coupled with a current trend toward digital shopping, came the creation idea of Amor & Calor, a virtual store of adult toys and sexual wellness products and accessories. Besides retail sales, there is a main service the brand offers; The signature club. Each costumer receives a personalized package, containing a variety of products and accessories according to your preference.
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    Plano de negócios: um estudo de viabilidade para abertura de um restaurante na cidade de Viseu-PA
    (Centro Universitário do Estado do Pará, 2020) Oliveira, João Paulo Raiol; Araújo, Tatiana Maíra Thomaz; http://lattes.cnpq.br/8988298591920318; Patrício, Júlio Cezar dos Santos; http://lattes.cnpq.br/1799014841946544
    The business plan presents itself as a fundamental tool for business planning, as it provides the entrepreneur with a detailed view of the important points of the enterprise. This study has as main objective to present a business plan for opening a Restaurant in the city of Viseu-Pará. To this end, market research was carried out, preparation of marketing, operational and financial plans. The research methodology was divided into application of quantitative and qualitative questionnaires with potential customers and semi-structured interviews with competitors. The results achieved indifferent that there is a demand for services similar to what will be delivered by the proposed restaurant Remanso do Gurupi in the city, in addition, the financial indicators indefinitely calculated the feasibility for opening the business, with a term of approximately 5 (five) months for return on invested capital.