Cultura organizacional e o planejamento estratégico: uma revisão integrativa

Abstract

In the 1970s, amid economic crises, strategic planning emerged as a guide for organizational decisions and is now essential for addressing market competitiveness, being interconnected with various elements, including organizational culture. The latter is fundamental in the construction and functioning of institutions, shaping attitudes, practices, and workplace relations. Despite its proven relevance, the relationship between organizational culture and strategic planning remains unclear in the literature. Therefore, it is crucial to understand the joint dynamics of these elements. This study investigates this relationship, aiming to understand how culture influences strategic decisions and contributes to the success or failure of strategic plans, as well as how strategic planning can influence organizational culture. An integrative literature review was conducted using the databases Scielo, Periódicos Capes, Google Scholar, LILACS, PubMed, and Pepsic. Data collection utilized the descriptors "Organizational Culture" and "Strategic Planning" in Portuguese, English, and Spanish, considering articles published between 2018 and 2023. Qualitative analysis of the results was performed through Narrative Synthesis. The research revealed that the relationship between these two elements is reciprocal and complex, suggesting that a well-aligned organizational culture can enhance the success of strategies, while well-defined strategies can reinforce or transform the existing culture. These findings highlight the need for a deeper understanding of this dynamic to ensure organizational effectiveness.