Análise de vídeos do Youtube relacionados a aparelhos ortodônticos fixos e alinhadores ortodônticos

Abstract

In this study, we aimed to assess the accuracy and quality of information presented in YouTube videos related to fixed orthodontic appliances and aligners. YouTube is acknowledged as a powerful source of information on the internet, especially in the realm of health, hosting a variety of orthodontic content. The analysis involved 80 videos reviewed by two orthodontic specialists, focusing on correlating specific data about these orthodontic devices. To evaluate the quality and educational value of the videos, the Video Information Quality Index (VIQI) and the Global Quality Scale (GQS) were employed. Statistical methods such as Kruskal-Wallis and Mann-Whitney U tests were applied for group comparisons, while Spearman's correlation was used, with a significance level of p<0.05. Results revealed that approximately 41.25% of the analyzed videos exhibited moderate usefulness. Interestingly, older videos scored higher in VIQI and usefulness (0,115 and 0,272, respectively), despite having a relatively lower average daily view count (-0.108). The videos available on YouTube regarding this topic are predominantly older and of moderate quality, underscoring the importance of orthodontists updating their content with more recent and engaging material. The lack of popularity might be linked to language usage or lack of appeal, suggesting the need for more captivating approaches to enhance audience engagement.