Plano de negócios: abertura de uma empresa de jogos eletrônicos – (Snow Town Ltda.)

Abstract

The business plan is an excellent tool for grouping information and market strategies, products and services aligned with marketing practice planning of the financial plan ensures security for entrepreneurs seeking to start a new niche market. This work aims at analyzing the viability of opening a gaming company With market research instrument (See Appendix A) made with Google Forms, it was verified the viability of the company in the field of digital entertainment. Through tools that will enable the search for advantages and market opportunity. This study works with financial operations, market research, swot analysis, marketing. For the better understanding of a new market that is emerging in Brazil and that does not stop growing. For building a solid analysis on its feasibility of implantation on the enterprise that was considered feasible, having an excellent profitability indicator on the investment of 95.39% a year.