Espaço artesano: marketplace online de produtos artesanais

Abstract

The internet has revolutionized the way people consume products and services. E-commerce has matured and is now a segment of national and international retail giants. On the edge of this business logic is the artisan from Pará, who still uses the local physical model as a main form of commercialization. Therefore, in order to cater to this poorly explored market niche, this work seeks to solve the problem of the artisan from Pará, who aims to expand his business through the internet. The research methodology employed was of the exploratory-descriptive type using the questionnaire technique as an instrument in the data collection. Discusses concepts of craftsmanship and its relationship with e-commerce. It proposes the development of an online marketplace, the "Espaço Artesano" , focused on cultural crafts. Implements web development techniques and tools. The highlighted result is a functional website that will serve as a new channel for sales and dissemination of Pará's workmanship.