Aplicação do método AHP como ferramenta de auxílio a tomada de decisão para escolha de um posto de abastecimento de combustíveis a ser arrendado

Abstract

This work presents the application of the AHP (Analytical Hierarchy Process) method as a decision support tool for the best alternatives of fueling stations that best matches its investor characteristics. Any investment has high risks and therefore it is necessary that the investor is prepared with planning, management and knowledge of the market. However, due to the complexity and the high costs of this enterprise, the choice of the most appropriate alternative for the lease decision is generally complex, thus increasing the company's competitiveness. So if the investor wants to increase the probability of success in his business, he must start leasing the right place and, in this way, can succeed in the operation. The paper analyzes the scenario in which a particular investor knows the market of fuel stations and knows the process of operation and has more than one option of choice for their investment. The AHP method facilitated the logical structuring of the problem and the generation of results based on qualitative and quantitative criteria. As a consequence, the index developed provides a tool for decision-making about which type of fueling station to be leased and for the search for the best investment. In addition, based on the general analyzes obtained in a specific study, the work aims to contribute to the improvement of the decision of the entrepreneurs. The method proved to be valid, resulting in the inner city profile as the most appropriate to the entrepreneur profile and listing Bujaru fuel supply station as the best alternative for leasing.