Dano temporal durante a pandemia: análise da teoria do desvio produtivo do consumidor

Abstract

The present article aims to analyze to what extent in the pandemic context the temporal damage is a real loss in the lives of consumers, as in this area there has been a significant increase, mainly due to the poor quality of service in the resolutions of consumer demands, and with Therefore, the applicability of the productive diversion theory is essential to determine a remedy resulting from this vulnerability. To answer this problem, the research starts from specific objectives that are developed in three distinct sections. The first specific objective is to analyze how the pandemic has affected and modified consumer relations, thus generating greater consumer vulnerability. The second objective is to analyze the transition from analogue to digital consumption that the pandemic caused and, with that, the worsening of the vulnerability that resulted from this context. The third specific objective analyzes the construction of a new concept of damage in consumer relations, namely: temporal damage, especially in the pandemic context, and its possibility of repair under the analysis of the theory of productive time deviation. The methodology used involved the deductive method, through theoretical bibliographic research, until reaching the conclusion.