Os influenciadores da era digital e a propaganda enganosa: uma análise à luz do Código do Consumidor

Abstract

As the constant technological advances and the initiation of various social communication networks aimed at sharing information, advertising and routine, the means of advertising take on new strategies that, therefore, corroborate for the inspiration of new promises that gave work in the environment digital . The doctrinal, legal, jurisprudential and casuistic study aims to analyze the civil liability of digital influencers in the face of misleading advertising practiced on social networks. The research, therefore, seeks to elucidate the nature of this responsibility applied to digital influencers in the light of the Consumer Protection Code and the constant jurisprudence in the Brazilian legal system.