Navegando por Assunto "Vantagem competitiva"

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A importância do planejamento e controle da produção: estudo de caso em uma indústria de açaí
(Centro Universitário do Estado do Pará, 2021) Garrido, Toléu Rodrigues Coelho; Mendes, Vinícius Gemaque; Conde, Cláudio Luciano da Rocha; http://lattes.cnpq.br/4768582829135033
The companies are inserted in a highly competitive and volatile market, and in order to establish themselves and obtain a competitive advantage over competitors, they must to take advantage of modern management tools that allow decision-making to be strategic and beneficial to their operations. Therefore, Production Planning and Control is an important tool to support business decision-making. Through a case study in an açaí processing company located in the city of Castanhal-PA, the study aimed to demonstrate the importance and benefits of applying the techniques and tools of Planning and Production Control (PCP) in the studied company. It was concluded that through the use of information from the PCP and the results of the case sudy, the company made the correct decisions in relation to the investments made during the years of operation, as well as reaching an excellent percentage of productive efficiency.
Plano de negócios: G. T. Express transporte rodoviário e armazenagem de carga
(Centro Universitário do Estado do Pará, 2017) Silva, Victor Giordan Lobato da; Braz, Taynah de Oliveira; Reis, André Guilherme Dillon; http://lattes.cnpq.br/7521137455510680
The business plan is ideal for grouping and organizing reliable information from the marketplace, products and services, marketing practices, operational planning and finnancial plan; ensures security for entrepreneurs looking to start a business or even broaden and promote innovations in their business. This business plam aims to verify the feasibility of setting up a road transport and cargo storage company, demonstrating a safety tool for good planning and longevity of the business. Analyzes were carried out regarding customers, competitors, suppliers and also economic feasibility, with the purpose of establishing the company in the logistics segment. It sought to know the company itself, establishing operational processes, marketing strategies and strenghts and weaknesses of the enterprise. Techniques and tools of the Production Engineering were also identified that were fundamental for the perfect maintenance of the company and to guarantee competitive advantages. After analyzing all the steps, especially the financial plan, where the investments, the estimates of billing and costs, the income statement and the business feasibility indicators are explained, and based on the probable scenario, it is safe to assert the viability the foundation of the company.
Plano de negócios: viabilidade para a abertura de um café e bar na cidade de Belém do Pará
(Centro Universitário do Estado do Pará, 2023) Ibarra, Camila Lheis; Miranda, Julia Soares; Rodrigues, Julianne Teixeira Odane; Barros, Karoline Souza; Cereja, Fabíola Alves; http://lattes.cnpq.br/4434149523451690
This work proposes the creation of a business plan aimed at evaluating the viability of a café and bar located in the center of the city of Belém do Pará. The analysis will address the market viability and the financial viability of the enterprise. To understand the viability of the business plan, several aspects will be investigated, including the study of the regional market. This approach involves detailed analysis of local consumer behavior, considering consumption patterns and preferences. In addition, local competitors will be examined and suppliers available to meet the company's needs will be evaluated. Based on these analyses, work will be dedicated to building the marketing plan and operational plan. These documents comprehensively detail how the company plans to position itself in the market, aiming to gain a competitive advantage. Finally, a complete financial plan will be drawn up, the purpose of which is to measure the business's ability to generate returns and achieve relevance in the market. Completion of this work will provide valuable insights for strategic decision-making, outlining the potential impact of the café and bar on the local business scene.