Navegando por Assunto "Comportamento do consumidor"

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Dano temporal durante a pandemia: análise da teoria do desvio produtivo do consumidor
(Centro Universitário do Estado do Pará, 2022) Sousa, Maurício dos Santos; Soares, Dennis Verbicaro; http://lattes.cnpq.br/9961080231553419
The present article aims to analyze to what extent in the pandemic context the temporal damage is a real loss in the lives of consumers, as in this area there has been a significant increase, mainly due to the poor quality of service in the resolutions of consumer demands, and with Therefore, the applicability of the productive diversion theory is essential to determine a remedy resulting from this vulnerability. To answer this problem, the research starts from specific objectives that are developed in three distinct sections. The first specific objective is to analyze how the pandemic has affected and modified consumer relations, thus generating greater consumer vulnerability. The second objective is to analyze the transition from analogue to digital consumption that the pandemic caused and, with that, the worsening of the vulnerability that resulted from this context. The third specific objective analyzes the construction of a new concept of damage in consumer relations, namely: temporal damage, especially in the pandemic context, and its possibility of repair under the analysis of the theory of productive time deviation. The methodology used involved the deductive method, through theoretical bibliographic research, until reaching the conclusion.
Fatores que influenciam a fidelização no e-commerce de moda feminina em Belém-PA
(Centro Universitário do Estado do Pará, 2024-12-09) Guimarães, Daisi de Sousa Alves; Rocha Netto, Luiz Fernandes; Cereja, Fabíola Alves; http://lattes.cnpq.br/4434149523451690; Araújo, Tatiana Maíra Thomaz; http://lattes.cnpq.br/8988298591920318
The objective of this research is to understand the factors that influence customer loyalty in women's fashion e-commerce, focusing on consumers in Belém do Pará, analyzing whether shipping costs, delivery times, loyalty programs and after-sales can influence in customer loyalty and can build loyalty in e-commerce. The research is classified as descriptive with a qualitative-quantitative approach. The study was carried out using a structured questionnaire, applied virtually to consumers who have already purchased women's fashion through e- commerce. The sample was non-probabilistic for convenience, reaching a total of 207 respondents. Data analysis was carried out using simple tabulation statistical treatment. The research results confirmed the general objective, reinforcing that the variables shipping cost, delivery time, loyalty programs and after-sales are, in fact, important determinants in the decision of consumers to return to online women's fashion stores and become loyal customers.
Lei Geral de Proteção de Dados Pessoais e capitalismo de vigilância: uma discussão entre consentimento e manipulação do consumidor.
(Centro Universitário do Estado do Pará, 2022) Oliveira Neto, Aderaldo Dias de; Peres, Gerson Teixeira; Oliveira, Felipe Guimarães de; http://lattes.cnpq.br/0580891033779138
This paper consists of an empirical analysis of the structural changes present in consumer relations in digital media, resulting from constant technological innovations, whereby internet users daily make available data containing personal information which is catalogued and filtered by technology companies and subsequently commercialized with companies that offer products and services, so that consumers/users are directed targets of advertisements that stimulate unthinking consumption. The research also aims to demonstrate that the guiding question is closely related to the lack of consent of users in making their personal data available, and that this structure is related to the logic of Surveillance Capitalism. Based on this, the article proposes to perform a historical analysis of the legislation implemented in Brazil and to answer about the reach of Law 13.709/2019 in protecting the present problematic, bringing up the European legislation in a comparative law analysis. In this sense, the following question is pursued: Is the General Law of Data Protection able to fully protect consumers in relation to consent on virtual platforms, avoiding the manipulation of their will in a contract? The answer to this research problem is developed, methodologically, in a qualitative approach study and, as to the objectives, exploratory, having as procedure the bibliographical survey. In this sense, it is necessary to approach the characteristics of the consent of the holders of such data. After the exposure of these issues, the challenge of an efficient protection of consumers in consumer relations is evidenced.
O agravamento da vulnerabilidade do consumidor no contexto da pandemia da Covid-19: reflexões e apontamentos
(Centro Universitário do Estado do Pará, 2022) Alves, Laura Gabrielle Leite; Oliveira, Felipe Guimarães de; http://lattes.cnpq.br/0580891033779138
The present article aims to analyze how the covid-19 pandemic affected consumer relations, contributing significantly to increased consumer vulnerability in this context. In addition, it seeks to comprehend changes in consumer behavioral habits and how the current model of Society, favored the consolidation of a scenario of unbridled consumption based on hedonistic pleasures. In this sense, the following problem is pursued: How did the COVID-19 pandemic aggravate consumer vulnerability in the market, leading to changes in their behavior and consumption habits? The answer to this research problem is developed, methodologically, in a study with a qualitative approach and, in terms of objectives, exploratory, with a bibliographical survey of the theme.