O agravamento da vulnerabilidade do consumidor no contexto da pandemia da Covid-19: reflexões e apontamentos

Abstract

The present article aims to analyze how the covid-19 pandemic affected consumer relations, contributing significantly to increased consumer vulnerability in this context. In addition, it seeks to comprehend changes in consumer behavioral habits and how the current model of Society, favored the consolidation of a scenario of unbridled consumption based on hedonistic pleasures. In this sense, the following problem is pursued: How did the COVID-19 pandemic aggravate consumer vulnerability in the market, leading to changes in their behavior and consumption habits? The answer to this research problem is developed, methodologically, in a study with a qualitative approach and, in terms of objectives, exploratory, with a bibliographical survey of the theme.