Comunicação Social/Publicidade e Propaganda

URI Permanente desta comunidadehttps://repositorio.cesupa.br/handle/prefix/23

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Navegando Comunicação Social/Publicidade e Propaganda por Assunto "Ferramentas de gestão"

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    Mercado de luxo: planejamento de campanha para a marca Éricka Viggiano
    (Centro Universitário do Estado do Pará, 2023-12-11) Nascimento, Clara Luanny Mar; Magno, Leticia Neves Moreira; Monteiro, Shirley Angie do Vale; Leão, Danuta de Cássia Leite; http://lattes.cnpq.br/3967549374195129; Oliveira, Mariana Menezes de; http://lattes.cnpq.br/1968293281798090; Moraes, Giselle do Carmo Souza; http://lattes.cnpq.br/0951814261752395
    Our work aimed to develop a campaign plan on TikTok for the Ericka Viggiano Brand, located in Belém do Pará, with specific objectives of promoting the brand, generating engagement, and arousing the audience's desire. In the initial stage, we conducted an introductory research encompassing information about the luxury market and an analysis of the digital environment, with a special focus on the TikTok platform. Regarding the applied methodology, the project adopted two approaches, exploratory and descriptive. In the exploratory approach, we carried out a detailed analysis of luxury brand communication on this platform, identifying strategies and content formats used by industry leaders. In the descriptive approach, information was elaborated about the chosen brand, such as its target audience, current strategies, and its mission. The interview with the brand owner, Éricka Viggiano, played a crucial role in this phase, providing detailed data to deeply understand the brand's reality. In the development phase, we conducted analyses based on the research conducted and presented the campaign called "Quiet Beauty Collection," based on the 'Quiet Luxury' trend referring to the minimalism of the 90s, addressing numerous investigations aiming to identify studies for its execution, including: brand presentation and communication, competition analysis, SWOT analysis, which identified threats, opportunities, strengths, and weaknesses, and the definition of strategies and the central positioning of the campaign, which became more evident with the construction of the action plan. Finally, in line with the objectives, a schedule and budget were developed for the brand campaign planning, to carry out the proposal in the project.
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    Plano de comunicação digital para o turismo de base comunitária do MMIB - Movimento de Mulheres Das Ilhas de Belém
    (Centro Universitário do Estado do Pará, 2023) Santos, Livia Pantoja dos; Oikawa, Erika; http://lattes.cnpq.br/4276065633580595; Leão, Danuta de Cássia Leite; http://lattes.cnpq.br/3967549374195129; Oliveira, Fransuze dos Santos
    This project proposes the development of a digital communication plan, focused on Instagram, to promote and publicize ecotourism on Cotijuba Island, led by the Women's Movement of the Islands of Belém (MMIB). The relevance of social media, particularly Instagram, is emphasized as an effective tool for disseminating information and engaging the community. Considering the specific context of Cotijuba Island and MMIB's efforts to promote ecotourism in an associative manner, the proposal to create an Instagram page aims to boost local community-based tourism, a significant potential for income generation and ecological awareness promotion. The strategy seeks to turn challenges into opportunities by leveraging the power of social media to connect tourists with the natural and cultural riches of the region. Thus, it contributes to the social and cultural development proposed by MMIB, highlighting the importance of the innovative use of social media in the context of the Third Sector.