Comunicação Social/Publicidade e Propaganda

URI Permanente desta comunidadehttps://repositorio.cesupa.br/handle/prefix/23

Navegar

Navegando Comunicação Social/Publicidade e Propaganda por Assunto "Entretenimento"

Filtrar resultados informando as primeiras letras
Agora exibindo 1 - 3 de 3
  • Nenhuma Miniatura disponível
    Item
    Afetos, consumo e pandemia na retomada do natal mágico do Parque Shopping Belém
    (Centro Universitário do Estado do Pará, 2023) Pereira, Beatriz Farinha; Caetano, Danilo Miranda; http://lattes.cnpq.br/8985271833324122; Leão, Danuta de Cássia Leite; http://lattes.cnpq.br/3967549374195129; Teixeira, Will Montenegro; http://lattes.cnpq.br/6052214377870325
    This course completion project examines the market, health, and emotional interaction between the public and Parque Shopping Belém during the Christmas of 2021, amidst the instability caused by the Coronavirus. Its relevance stands out due to the scarcity of relevant studies on the subject in the Northern region of the country, emphasizing the uniqueness of the thesis. The methodological procedures employed combined secondary and primary data using exploratory and descriptive methods, the latter in both qualitative and quantitative versions. To understand consumer behavior and assess their "affectation," a specific questionnaire for the Christmas environment in shopping malls was developed, allowing for a detailed analysis. Data collection revealed the existence of an engaged group that experiences the shopping mall Christmas, predominantly composed of families from various social structures. Thus, despite the "surprise" enchantment provided by the Christmas attractions at Parque Shopping Belém, the engaged participation of this audience contributed to making Christmas 2021 even more significant and emotional.
  • Nenhuma Miniatura disponível
    Item
    O crime que envolve: análise das narrativas True Crime em plataformas digitais
    (Centro Universitário do Estado do Pará, 2023) Costa, Helena Nogueira Klautau; Rodarte, Lídia Karolina de Sousa; http://lattes.cnpq.br/3432070261007298
    This study analyzed the five most-listened-to episodes of the Modus Operandi podcast and the five most-watched videos of the Quinta Misteriosa YouTube board, relating them based on an understanding of True Crime as a particular narrative genre that, within the formats of digital platforms, has unique and engaging characteristics for its audience. With this, we aimed to understand how these narrative structures are organized, in their differences and similarities, to meet the specific demands of these routine content consumers. The results were obtained using the methodologies of content analysis and pragmatic analysis of the narrative. We found that there is a preference for narratives with a linear structure and for crimes that took place in recent decades, while there is equal interest in understanding both the criminals and their victims. We also found that the use of meaning effects is a fundamental aspect of consumer confidence in the story, resulting in personal styles of factual storytelling based on structures defined according to the consumer rituals most in line with the style of each platform.
  • Nenhuma Miniatura disponível
    Item
    Podcast “Just a Talk”
    (Centro Universitário do Estado do Pará, 2023-12-11) Accioli Filho, Antonio Carlos Rocha; Justino, Igor Alves; Leão, Danuta de Cássia Leite; http://lattes.cnpq.br/3967549374195129; Caetano, Danilo Miranda; http://lattes.cnpq.br/8985271833324122; Andrade, Ana Paula Dias; http://lattes.cnpq.br/4443040797308636
    In the decade of podcasting's rise, it's important to ask if there is a need for a podcast for young people in Pará. This project proposes to create a Pará entertainment hub called "just a talk." The hub would feature two different podcasts with two different themes. The work is divided into four parts: an introduction that discusses the effects of convergence culture, the increasing number of podcasts, and the impact of the pandemic on media consumption; a section on related products that inspired the development of the podcast; a section on the construction of the podcast, including its topics and episodes; and finally, a conclusion that discusses the relevance of the work.