Comunicação Social/Publicidade e Propaganda

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O crime que envolve: análise das narrativas True Crime em plataformas digitais
(Centro Universitário do Estado do Pará, 2023) Costa, Helena Nogueira Klautau; Rodarte, Lídia Karolina de Sousa; http://lattes.cnpq.br/3432070261007298
This study analyzed the five most-listened-to episodes of the Modus Operandi podcast and the five most-watched videos of the Quinta Misteriosa YouTube board, relating them based on an understanding of True Crime as a particular narrative genre that, within the formats of digital platforms, has unique and engaging characteristics for its audience. With this, we aimed to understand how these narrative structures are organized, in their differences and similarities, to meet the specific demands of these routine content consumers. The results were obtained using the methodologies of content analysis and pragmatic analysis of the narrative. We found that there is a preference for narratives with a linear structure and for crimes that took place in recent decades, while there is equal interest in understanding both the criminals and their victims. We also found that the use of meaning effects is a fundamental aspect of consumer confidence in the story, resulting in personal styles of factual storytelling based on structures defined according to the consumer rituals most in line with the style of each platform.