Comunicação Social/Publicidade e Propaganda

URI Permanente desta comunidadehttps://repositorio.cesupa.br/handle/prefix/23

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Navegando Comunicação Social/Publicidade e Propaganda por Assunto "Comunicação digital"

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    Plano de comunicação digital para o turismo de base comunitária do MMIB - Movimento de Mulheres Das Ilhas de Belém
    (Centro Universitário do Estado do Pará, 2023) Santos, Livia Pantoja dos; Oikawa, Erika; http://lattes.cnpq.br/4276065633580595; Leão, Danuta de Cássia Leite; http://lattes.cnpq.br/3967549374195129; Oliveira, Fransuze dos Santos
    This project proposes the development of a digital communication plan, focused on Instagram, to promote and publicize ecotourism on Cotijuba Island, led by the Women's Movement of the Islands of Belém (MMIB). The relevance of social media, particularly Instagram, is emphasized as an effective tool for disseminating information and engaging the community. Considering the specific context of Cotijuba Island and MMIB's efforts to promote ecotourism in an associative manner, the proposal to create an Instagram page aims to boost local community-based tourism, a significant potential for income generation and ecological awareness promotion. The strategy seeks to turn challenges into opportunities by leveraging the power of social media to connect tourists with the natural and cultural riches of the region. Thus, it contributes to the social and cultural development proposed by MMIB, highlighting the importance of the innovative use of social media in the context of the Third Sector.
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    Plano de marketing digital para o Missouri State Men's Soccer
    (Centro Universitário do Estado do Pará, 2025-06-13) Gonçalves, Maura Abdon; Oliveira, Mariana Menezes de; http://lattes.cnpq.br/1968293281798090; Santos, Elson Silva dos; http://lattes.cnpq.br/6561388084166439; Leão, Danuta de Cássia Leite; http://lattes.cnpq.br/3967549374195129
    This study analyzes the digital presence of Missouri State Men’s Soccer and, based on a detailed diagnosis, proposes a strategic digital marketing plan aimed at increasing audience engagement and expanding institutional visibility. The research adopts the methodologies of Bardin (2011) and Gil (2008), combined with theoretical frameworks such as the Social Media Engagement Theory and the Diffusion of Innovations Theory to support its analyses and recommendations. Limitations in the team's social media management were identified, which led to the development of practical guidelines for digital content production, persona definition, and strengthening of the digital identity across platforms such as Instagram, TikTok, X, and the team’s official website. The plan also includes the use of email marketing strategies with automation and metrics analysis. The objective is to integrate sports performance with digital communication, strengthening the team's presence in the university context and consolidating its image within the academic and sports communities.