Comunicação Social/Publicidade e Propaganda

URI Permanente desta comunidadehttps://repositorio.cesupa.br/handle/prefix/23

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Navegando Comunicação Social/Publicidade e Propaganda por Assunto "Comunicação"

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    O crime que envolve: análise das narrativas True Crime em plataformas digitais
    (Centro Universitário do Estado do Pará, 2023) Costa, Helena Nogueira Klautau; Rodarte, Lídia Karolina de Sousa; http://lattes.cnpq.br/3432070261007298
    This study analyzed the five most-listened-to episodes of the Modus Operandi podcast and the five most-watched videos of the Quinta Misteriosa YouTube board, relating them based on an understanding of True Crime as a particular narrative genre that, within the formats of digital platforms, has unique and engaging characteristics for its audience. With this, we aimed to understand how these narrative structures are organized, in their differences and similarities, to meet the specific demands of these routine content consumers. The results were obtained using the methodologies of content analysis and pragmatic analysis of the narrative. We found that there is a preference for narratives with a linear structure and for crimes that took place in recent decades, while there is equal interest in understanding both the criminals and their victims. We also found that the use of meaning effects is a fundamental aspect of consumer confidence in the story, resulting in personal styles of factual storytelling based on structures defined according to the consumer rituals most in line with the style of each platform.
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    Fashion Film “Capoorá”: o storytelling
    (Centro Universitário do Estado do Pará, 2023) Nóbrega, Ian Kallel Silva; Oliveira, Victor Castro; Rodarte, Lídia Karolina de Sousa; http://lattes.cnpq.br/3432070261007298; Jordy Filho, Nassif Ricci; http://lattes.cnpq.br/5366842167185491; Oliveira, Mariana Menezes de; http://lattes.cnpq.br/1968293281798090
    This work covers themes such as fashion and communication, aiming to understand how advertising through the use of storytelling in audiovisual productions, such as fashion films, has the power to evoke feelings and sensations, such as desire and consumption, in viewers. The exploratory research, based on literature, seeks to correlate these themes through the foundation of authors in the field of communication, with the purpose of discussing new trends in the advertising market. Additionally, it seeks to comprehend the use of storytelling in the production of a fashion film for the “Capoorá” collection by the brand VNE. The work is divided into four chapters: the introductory chapter, the theoretical chapter, the chapter covering pre-production, production, post-production, and the concluding chapter. This resulted in a 3-minute and 58-second fashion film, divided into two parts. The first part depicts how the clothes are conceptualized and crafted, while the second part shows the finished garments being worn by models, all imbued with Northern references.