Administração

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Navegando Administração por Assunto "Competitividade"

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    Branding como fator estratégico de competitividade na Acostumado Alimentos Ltda
    (Centro Universitário do Estado do Pará, 2019) Martins, Alana Victoria Bezerra; Quartiero, Paula Maria; Patrício, Júlio Cezar dos Santos; http://lattes.cnpq.br/1799014841946544; Fanha, Caio Oliveira; http://lattes.cnpq.br/0746570762114406
    Currently, companies need to look for some differential to continue operating in a highly competitive market. In addition to developing a good product and making it available on the market, companies need to communicate with their customers. Thus, according to Las Casas (2001), marketing seeks to identify and satisfy consumers' wishes and needs, using communication to maintain customer relationships. This paper is a business report, a document required for Management degree and aims to propose to Acostumado Alimentos Ltda, strategies to attract and retain customers, add value to the brand through branding, so that it puts the advantage in your market segment. The methodological model adopted was a case study, followed by exploratory research. Through observation, it was found that the company under study does not have promotional or communication strategies appropriate to their needs. Among several of the existing options, it was suggested the launch of a new product suited to market reality, changes in brand packaging, sales promotion strategies and digital media. It is expected that the proposal will be adopted to consolidate the company as an even stronger and more recognized brand in the market.
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    E-commerce varejista na região norte e a competitividade no mercado nacional: estudo de caso no período de janeiro de 2018 a agosto de 2019
    (Centro Universitário do Estado do Pará, 2019) Barroso, Fernando Machado Solano Félix; Guerreiro Neto, Raimundo Imbiriba; Nascimento, Thaynan Ferreira; Teixeira, Victor Maués; Patrício, Júlio Cezar dos Santos; http://lattes.cnpq.br/1799014841946544; Araújo, Felipe Fonseca de; http://lattes.cnpq.br/7813087449689787
    The present work has as its central objective the study of an e-commerce located in the North region and its influence on the national competitiveness of the company Norte Refrigeração between January 2018 and August 2019. This report used descriptive research as a methodology and to data collection tools: interviews, observation and document analysis. Based on the information obtained during the period studied. By outlining the internal and external characteristics of the organization, a characterization of the market was constructed, supported by a conceptual reinterpretation, so that the company can understand the basis of the market in which it is now located. Finally, this report presents recommendations that contribute to the company's better understanding and positioning in the targeted market, through strengths and opportunities found during the course of the work.