Comunicação Social/Publicidade e Propaganda

URI Permanente desta comunidadehttps://repositorio.cesupa.br/handle/prefix/23

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Navegando Comunicação Social/Publicidade e Propaganda por Autor "http://lattes.cnpq.br/8985271833324122"

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    Afetos, consumo e pandemia na retomada do natal mágico do Parque Shopping Belém
    (Centro Universitário do Estado do Pará, 2023) Pereira, Beatriz Farinha; Caetano, Danilo Miranda; http://lattes.cnpq.br/8985271833324122; Leão, Danuta de Cássia Leite; http://lattes.cnpq.br/3967549374195129; Teixeira, Will Montenegro; http://lattes.cnpq.br/6052214377870325
    This course completion project examines the market, health, and emotional interaction between the public and Parque Shopping Belém during the Christmas of 2021, amidst the instability caused by the Coronavirus. Its relevance stands out due to the scarcity of relevant studies on the subject in the Northern region of the country, emphasizing the uniqueness of the thesis. The methodological procedures employed combined secondary and primary data using exploratory and descriptive methods, the latter in both qualitative and quantitative versions. To understand consumer behavior and assess their "affectation," a specific questionnaire for the Christmas environment in shopping malls was developed, allowing for a detailed analysis. Data collection revealed the existence of an engaged group that experiences the shopping mall Christmas, predominantly composed of families from various social structures. Thus, despite the "surprise" enchantment provided by the Christmas attractions at Parque Shopping Belém, the engaged participation of this audience contributed to making Christmas 2021 even more significant and emotional.
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    Podcast “Just a Talk”
    (Centro Universitário do Estado do Pará, 2023-12-11) Accioli Filho, Antonio Carlos Rocha; Justino, Igor Alves; Leão, Danuta de Cássia Leite; http://lattes.cnpq.br/3967549374195129; Caetano, Danilo Miranda; http://lattes.cnpq.br/8985271833324122; Andrade, Ana Paula Dias; http://lattes.cnpq.br/4443040797308636
    In the decade of podcasting's rise, it's important to ask if there is a need for a podcast for young people in Pará. This project proposes to create a Pará entertainment hub called "just a talk." The hub would feature two different podcasts with two different themes. The work is divided into four parts: an introduction that discusses the effects of convergence culture, the increasing number of podcasts, and the impact of the pandemic on media consumption; a section on related products that inspired the development of the podcast; a section on the construction of the podcast, including its topics and episodes; and finally, a conclusion that discusses the relevance of the work.
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    Projeto experimental: documentário “Paracuri: Mãos que criam”
    (Centro Universitário do Estado do Pará, 2023-12-11) Torres, Karolayne Tenório; Mesquita, Yasmin de Nazaré Cunha; Rodarte, Lídia Karolina de Sousa; Andrade, Ana Paula Dias; http://lattes.cnpq.br/4443040797308636; http://lattes.cnpq.br/3432070261007298; Caetano, Danilo Miranda; http://lattes.cnpq.br/8985271833324122; Jordy Filho, Nassif Ricci; http://lattes.cnpq.br/5366842167185491
    This present work outlines the process of creating a documentary that investigates, "How is the intergenerational transmission of ancestral knowledge achieved through the production of Paracuri pottery in Icoaraci?" The motivation behind developing this audiovisual product stems from the observation that the ceramic tradition is deeply connected to familial bonds and has become a strong and symbolic culture in the state of Pará, deserving recognition and dissemination. A documentary was identified as the most effective tool to narrate this story. Consequently, we opted for an exploratory and documentary research approach, aiming to let the artisans tell their own story. The audiovisual product was crafted to immerse the audience in the creative and experiential environment of these artists. As a result, we observed that despite modernization and a different way of life for newer generations, the ceramic culture remains vibrant, adapting and incorporating changes in the world, just as it has throughout its over 100-year history. In conclusion, we recognize that while the craft of pottery is not exclusive to a particular people, the unique ceramic culture of Paracuri has endured due to its connection to the people of Icoaraci.