Comunicação Social/Publicidade e Propaganda

URI Permanente desta comunidadehttps://repositorio.cesupa.br/handle/prefix/23

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Navegando Comunicação Social/Publicidade e Propaganda por Autor "http://lattes.cnpq.br/5366842167185491"

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    Fashion Film “Capoorá”: o storytelling
    (Centro Universitário do Estado do Pará, 2023) Nóbrega, Ian Kallel Silva; Oliveira, Victor Castro; Rodarte, Lídia Karolina de Sousa; http://lattes.cnpq.br/3432070261007298; Jordy Filho, Nassif Ricci; http://lattes.cnpq.br/5366842167185491; Oliveira, Mariana Menezes de; http://lattes.cnpq.br/1968293281798090
    This work covers themes such as fashion and communication, aiming to understand how advertising through the use of storytelling in audiovisual productions, such as fashion films, has the power to evoke feelings and sensations, such as desire and consumption, in viewers. The exploratory research, based on literature, seeks to correlate these themes through the foundation of authors in the field of communication, with the purpose of discussing new trends in the advertising market. Additionally, it seeks to comprehend the use of storytelling in the production of a fashion film for the “Capoorá” collection by the brand VNE. The work is divided into four chapters: the introductory chapter, the theoretical chapter, the chapter covering pre-production, production, post-production, and the concluding chapter. This resulted in a 3-minute and 58-second fashion film, divided into two parts. The first part depicts how the clothes are conceptualized and crafted, while the second part shows the finished garments being worn by models, all imbued with Northern references.
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    Projeto experimental: documentário “Paracuri: Mãos que criam”
    (Centro Universitário do Estado do Pará, 2023-12-11) Torres, Karolayne Tenório; Mesquita, Yasmin de Nazaré Cunha; Rodarte, Lídia Karolina de Sousa; Andrade, Ana Paula Dias; http://lattes.cnpq.br/4443040797308636; http://lattes.cnpq.br/3432070261007298; Caetano, Danilo Miranda; http://lattes.cnpq.br/8985271833324122; Jordy Filho, Nassif Ricci; http://lattes.cnpq.br/5366842167185491
    This present work outlines the process of creating a documentary that investigates, "How is the intergenerational transmission of ancestral knowledge achieved through the production of Paracuri pottery in Icoaraci?" The motivation behind developing this audiovisual product stems from the observation that the ceramic tradition is deeply connected to familial bonds and has become a strong and symbolic culture in the state of Pará, deserving recognition and dissemination. A documentary was identified as the most effective tool to narrate this story. Consequently, we opted for an exploratory and documentary research approach, aiming to let the artisans tell their own story. The audiovisual product was crafted to immerse the audience in the creative and experiential environment of these artists. As a result, we observed that despite modernization and a different way of life for newer generations, the ceramic culture remains vibrant, adapting and incorporating changes in the world, just as it has throughout its over 100-year history. In conclusion, we recognize that while the craft of pottery is not exclusive to a particular people, the unique ceramic culture of Paracuri has endured due to its connection to the people of Icoaraci.