Comunicação Social/Publicidade e Propaganda

URI Permanente desta comunidadehttps://repositorio.cesupa.br/handle/prefix/23

Navegar

Navegando Comunicação Social/Publicidade e Propaganda por Autor "http://lattes.cnpq.br/3967549374195129"

Filtrar resultados informando as primeiras letras
Agora exibindo 1 - 5 de 5
  • Nenhuma Miniatura disponível
    Item
    Afetos, consumo e pandemia na retomada do natal mágico do Parque Shopping Belém
    (Centro Universitário do Estado do Pará, 2023) Pereira, Beatriz Farinha; Caetano, Danilo Miranda; http://lattes.cnpq.br/8985271833324122; Leão, Danuta de Cássia Leite; http://lattes.cnpq.br/3967549374195129; Teixeira, Will Montenegro; http://lattes.cnpq.br/6052214377870325
    This course completion project examines the market, health, and emotional interaction between the public and Parque Shopping Belém during the Christmas of 2021, amidst the instability caused by the Coronavirus. Its relevance stands out due to the scarcity of relevant studies on the subject in the Northern region of the country, emphasizing the uniqueness of the thesis. The methodological procedures employed combined secondary and primary data using exploratory and descriptive methods, the latter in both qualitative and quantitative versions. To understand consumer behavior and assess their "affectation," a specific questionnaire for the Christmas environment in shopping malls was developed, allowing for a detailed analysis. Data collection revealed the existence of an engaged group that experiences the shopping mall Christmas, predominantly composed of families from various social structures. Thus, despite the "surprise" enchantment provided by the Christmas attractions at Parque Shopping Belém, the engaged participation of this audience contributed to making Christmas 2021 even more significant and emotional.
  • Nenhuma Miniatura disponível
    Item
    Mercado de luxo: planejamento de campanha para a marca Éricka Viggiano
    (Centro Universitário do Estado do Pará, 2023-12-11) Nascimento, Clara Luanny Mar; Magno, Leticia Neves Moreira; Monteiro, Shirley Angie do Vale; Leão, Danuta de Cássia Leite; http://lattes.cnpq.br/3967549374195129; Oliveira, Mariana Menezes de; http://lattes.cnpq.br/1968293281798090; Moraes, Giselle do Carmo Souza; http://lattes.cnpq.br/0951814261752395
    Our work aimed to develop a campaign plan on TikTok for the Ericka Viggiano Brand, located in Belém do Pará, with specific objectives of promoting the brand, generating engagement, and arousing the audience's desire. In the initial stage, we conducted an introductory research encompassing information about the luxury market and an analysis of the digital environment, with a special focus on the TikTok platform. Regarding the applied methodology, the project adopted two approaches, exploratory and descriptive. In the exploratory approach, we carried out a detailed analysis of luxury brand communication on this platform, identifying strategies and content formats used by industry leaders. In the descriptive approach, information was elaborated about the chosen brand, such as its target audience, current strategies, and its mission. The interview with the brand owner, Éricka Viggiano, played a crucial role in this phase, providing detailed data to deeply understand the brand's reality. In the development phase, we conducted analyses based on the research conducted and presented the campaign called "Quiet Beauty Collection," based on the 'Quiet Luxury' trend referring to the minimalism of the 90s, addressing numerous investigations aiming to identify studies for its execution, including: brand presentation and communication, competition analysis, SWOT analysis, which identified threats, opportunities, strengths, and weaknesses, and the definition of strategies and the central positioning of the campaign, which became more evident with the construction of the action plan. Finally, in line with the objectives, a schedule and budget were developed for the brand campaign planning, to carry out the proposal in the project.
  • Nenhuma Miniatura disponível
    Item
    Planejamento de campanha para a conferência refúgio 2024: o reino
    (Centro Universitário do Estado do Pará, 2023-12-06) Nordeste, Juliana Costa; Fertunes, Ygor Alves; Oliveira, Mariana Menezes de; http://lattes.cnpq.br/1968293281798090; Leão, Danuta de Cássia Leite; http://lattes.cnpq.br/3967549374195129; Urrutty, Verena Ledo
    This project involves the development of advertising campaign planning for the Rede Refúgio brand, a Christian church located in Belém. The campaign was built to communicate the Rede Refúgio 2024 conference, titled by the authors of this project as “The Kingdom”. The objective of the work is to create planning in an innovative and appropriate way, analyzing the context in which the brand is inserted and the information about it. The main theoretical references were Fausto Neto (2007) on religiosities and mediatization, Tavares (2010) for the advertising campaign creation methodology, Aaker (2007) to better understand brands, Kotler & Keller (2006) for understanding the market context and Kunsch (1986) for integrated communication. To diagnose the brand and create campaign strategies, survey forms were used with the campaign's target audience, an interview with the responsible pastor and brainstorming for the creative development of the campaign. The development of the work provided the creation of campaign planning consistent with the context, objectives and needs of the brand.
  • Nenhuma Miniatura disponível
    Item
    Plano de comunicação digital para o turismo de base comunitária do MMIB - Movimento de Mulheres Das Ilhas de Belém
    (Centro Universitário do Estado do Pará, 2023) Santos, Livia Pantoja dos; Oikawa, Erika; http://lattes.cnpq.br/4276065633580595; Leão, Danuta de Cássia Leite; http://lattes.cnpq.br/3967549374195129; Oliveira, Fransuze dos Santos
    This project proposes the development of a digital communication plan, focused on Instagram, to promote and publicize ecotourism on Cotijuba Island, led by the Women's Movement of the Islands of Belém (MMIB). The relevance of social media, particularly Instagram, is emphasized as an effective tool for disseminating information and engaging the community. Considering the specific context of Cotijuba Island and MMIB's efforts to promote ecotourism in an associative manner, the proposal to create an Instagram page aims to boost local community-based tourism, a significant potential for income generation and ecological awareness promotion. The strategy seeks to turn challenges into opportunities by leveraging the power of social media to connect tourists with the natural and cultural riches of the region. Thus, it contributes to the social and cultural development proposed by MMIB, highlighting the importance of the innovative use of social media in the context of the Third Sector.
  • Nenhuma Miniatura disponível
    Item
    Podcast “Just a Talk”
    (Centro Universitário do Estado do Pará, 2023-12-11) Accioli Filho, Antonio Carlos Rocha; Justino, Igor Alves; Leão, Danuta de Cássia Leite; http://lattes.cnpq.br/3967549374195129; Caetano, Danilo Miranda; http://lattes.cnpq.br/8985271833324122; Andrade, Ana Paula Dias; http://lattes.cnpq.br/4443040797308636
    In the decade of podcasting's rise, it's important to ask if there is a need for a podcast for young people in Pará. This project proposes to create a Pará entertainment hub called "just a talk." The hub would feature two different podcasts with two different themes. The work is divided into four parts: an introduction that discusses the effects of convergence culture, the increasing number of podcasts, and the impact of the pandemic on media consumption; a section on related products that inspired the development of the podcast; a section on the construction of the podcast, including its topics and episodes; and finally, a conclusion that discusses the relevance of the work.