Comunicação Social/Publicidade e Propaganda

URI Permanente desta comunidadehttps://repositorio.cesupa.br/handle/prefix/23

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Navegando Comunicação Social/Publicidade e Propaganda por Autor "http://lattes.cnpq.br/3432070261007298"

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    O crime que envolve: análise das narrativas True Crime em plataformas digitais
    (Centro Universitário do Estado do Pará, 2023) Costa, Helena Nogueira Klautau; Rodarte, Lídia Karolina de Sousa; http://lattes.cnpq.br/3432070261007298
    This study analyzed the five most-listened-to episodes of the Modus Operandi podcast and the five most-watched videos of the Quinta Misteriosa YouTube board, relating them based on an understanding of True Crime as a particular narrative genre that, within the formats of digital platforms, has unique and engaging characteristics for its audience. With this, we aimed to understand how these narrative structures are organized, in their differences and similarities, to meet the specific demands of these routine content consumers. The results were obtained using the methodologies of content analysis and pragmatic analysis of the narrative. We found that there is a preference for narratives with a linear structure and for crimes that took place in recent decades, while there is equal interest in understanding both the criminals and their victims. We also found that the use of meaning effects is a fundamental aspect of consumer confidence in the story, resulting in personal styles of factual storytelling based on structures defined according to the consumer rituals most in line with the style of each platform.
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    "Do Estúdio à Cena": documentário sobre o processo de concepção e promoção de novos artistas no mercado fonográfico paraense, com ênfase na artista Bella
    (Centro Universitário do Estado do Pará, 2023-12-11) Colares, Ana Júlia de Queiroz; Lima, Ana Maria Cristo Vizeu; Oikawa, Erika; Andrade, Ana Paula Dias; http://lattes.cnpq.br/4443040797308636; http://lattes.cnpq.br/4276065633580595; Rodarte, Lídia Karolina de Sousa; http://lattes.cnpq.br/3432070261007298; Cavalcante, Angelo Martins; http://lattes.cnpq.br/6988206503387278
    This experimental project aims to develop a documentary that illustrates the challenges and patterns faced by artists in the phonographic industry of Pará, focusing on an artist and her team that work in the metropolitan region of the capitol. The documentary’s protagonist is the singer Bella Pantoja and it also features her manager, Yuri Wariss, musician Leonardo Chermont and cultural articulator Ná Figueredo, that contributed with interviews and narratives about their careers and archive analysis that allowed to understand and map the main difficulties faced by artists and cultural producers in the region to produce, sell, disclose and distribute efficiently the musical products created by the mix of tendencies from local, national and international markets. To accomplish the goal of developing critical documentar about this reality, bibliographic researches about the act of documentary making were made, research on the participants of the project were also made in order to produce the screenplay and help on production and post-production, resulting in a 25 minutes documentary that will be available to the public during a launch event and, afterwords, on online platforms and movie festivals.
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    Fashion Film “Capoorá”: o storytelling
    (Centro Universitário do Estado do Pará, 2023) Nóbrega, Ian Kallel Silva; Oliveira, Victor Castro; Rodarte, Lídia Karolina de Sousa; http://lattes.cnpq.br/3432070261007298; Jordy Filho, Nassif Ricci; http://lattes.cnpq.br/5366842167185491; Oliveira, Mariana Menezes de; http://lattes.cnpq.br/1968293281798090
    This work covers themes such as fashion and communication, aiming to understand how advertising through the use of storytelling in audiovisual productions, such as fashion films, has the power to evoke feelings and sensations, such as desire and consumption, in viewers. The exploratory research, based on literature, seeks to correlate these themes through the foundation of authors in the field of communication, with the purpose of discussing new trends in the advertising market. Additionally, it seeks to comprehend the use of storytelling in the production of a fashion film for the “Capoorá” collection by the brand VNE. The work is divided into four chapters: the introductory chapter, the theoretical chapter, the chapter covering pre-production, production, post-production, and the concluding chapter. This resulted in a 3-minute and 58-second fashion film, divided into two parts. The first part depicts how the clothes are conceptualized and crafted, while the second part shows the finished garments being worn by models, all imbued with Northern references.
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    Projeto experimental: documentário “Paracuri: Mãos que criam”
    (Centro Universitário do Estado do Pará, 2023-12-11) Torres, Karolayne Tenório; Mesquita, Yasmin de Nazaré Cunha; Rodarte, Lídia Karolina de Sousa; Andrade, Ana Paula Dias; http://lattes.cnpq.br/4443040797308636; http://lattes.cnpq.br/3432070261007298; Caetano, Danilo Miranda; http://lattes.cnpq.br/8985271833324122; Jordy Filho, Nassif Ricci; http://lattes.cnpq.br/5366842167185491
    This present work outlines the process of creating a documentary that investigates, "How is the intergenerational transmission of ancestral knowledge achieved through the production of Paracuri pottery in Icoaraci?" The motivation behind developing this audiovisual product stems from the observation that the ceramic tradition is deeply connected to familial bonds and has become a strong and symbolic culture in the state of Pará, deserving recognition and dissemination. A documentary was identified as the most effective tool to narrate this story. Consequently, we opted for an exploratory and documentary research approach, aiming to let the artisans tell their own story. The audiovisual product was crafted to immerse the audience in the creative and experiential environment of these artists. As a result, we observed that despite modernization and a different way of life for newer generations, the ceramic culture remains vibrant, adapting and incorporating changes in the world, just as it has throughout its over 100-year history. In conclusion, we recognize that while the craft of pottery is not exclusive to a particular people, the unique ceramic culture of Paracuri has endured due to its connection to the people of Icoaraci.