Comunicação Social/Publicidade e Propaganda

URI Permanente desta comunidadehttps://repositorio.cesupa.br/handle/prefix/23

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Navegando Comunicação Social/Publicidade e Propaganda por Orientador "Oikawa, Erika"

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    "Do Estúdio à Cena": documentário sobre o processo de concepção e promoção de novos artistas no mercado fonográfico paraense, com ênfase na artista Bella
    (Centro Universitário do Estado do Pará, 2023-12-11) Colares, Ana Júlia de Queiroz; Lima, Ana Maria Cristo Vizeu; Oikawa, Erika; Andrade, Ana Paula Dias; http://lattes.cnpq.br/4443040797308636; http://lattes.cnpq.br/4276065633580595; Rodarte, Lídia Karolina de Sousa; http://lattes.cnpq.br/3432070261007298; Cavalcante, Angelo Martins; http://lattes.cnpq.br/6988206503387278
    This experimental project aims to develop a documentary that illustrates the challenges and patterns faced by artists in the phonographic industry of Pará, focusing on an artist and her team that work in the metropolitan region of the capitol. The documentary’s protagonist is the singer Bella Pantoja and it also features her manager, Yuri Wariss, musician Leonardo Chermont and cultural articulator Ná Figueredo, that contributed with interviews and narratives about their careers and archive analysis that allowed to understand and map the main difficulties faced by artists and cultural producers in the region to produce, sell, disclose and distribute efficiently the musical products created by the mix of tendencies from local, national and international markets. To accomplish the goal of developing critical documentar about this reality, bibliographic researches about the act of documentary making were made, research on the participants of the project were also made in order to produce the screenplay and help on production and post-production, resulting in a 25 minutes documentary that will be available to the public during a launch event and, afterwords, on online platforms and movie festivals.
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    Plano de comunicação digital para o turismo de base comunitária do MMIB - Movimento de Mulheres Das Ilhas de Belém
    (Centro Universitário do Estado do Pará, 2023) Santos, Livia Pantoja dos; Oikawa, Erika; http://lattes.cnpq.br/4276065633580595; Leão, Danuta de Cássia Leite; http://lattes.cnpq.br/3967549374195129; Oliveira, Fransuze dos Santos
    This project proposes the development of a digital communication plan, focused on Instagram, to promote and publicize ecotourism on Cotijuba Island, led by the Women's Movement of the Islands of Belém (MMIB). The relevance of social media, particularly Instagram, is emphasized as an effective tool for disseminating information and engaging the community. Considering the specific context of Cotijuba Island and MMIB's efforts to promote ecotourism in an associative manner, the proposal to create an Instagram page aims to boost local community-based tourism, a significant potential for income generation and ecological awareness promotion. The strategy seeks to turn challenges into opportunities by leveraging the power of social media to connect tourists with the natural and cultural riches of the region. Thus, it contributes to the social and cultural development proposed by MMIB, highlighting the importance of the innovative use of social media in the context of the Third Sector.