Comunicação Social/Publicidade e Propaganda

URI Permanente desta comunidadehttps://repositorio.cesupa.br/handle/prefix/23

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Agora exibindo 1 - 4 de 4

Afetos, consumo e pandemia na retomada do natal mágico do Parque Shopping Belém
(Centro Universitário do Estado do Pará, 2023) Pereira, Beatriz Farinha; Caetano, Danilo Miranda; http://lattes.cnpq.br/8985271833324122; Leão, Danuta de Cássia Leite; http://lattes.cnpq.br/3967549374195129; Teixeira, Will Montenegro; http://lattes.cnpq.br/6052214377870325
This course completion project examines the market, health, and emotional interaction between the public and Parque Shopping Belém during the Christmas of 2021, amidst the instability caused by the Coronavirus. Its relevance stands out due to the scarcity of relevant studies on the subject in the Northern region of the country, emphasizing the uniqueness of the thesis. The methodological procedures employed combined secondary and primary data using exploratory and descriptive methods, the latter in both qualitative and quantitative versions. To understand consumer behavior and assess their "affectation," a specific questionnaire for the Christmas environment in shopping malls was developed, allowing for a detailed analysis. Data collection revealed the existence of an engaged group that experiences the shopping mall Christmas, predominantly composed of families from various social structures. Thus, despite the "surprise" enchantment provided by the Christmas attractions at Parque Shopping Belém, the engaged participation of this audience contributed to making Christmas 2021 even more significant and emotional.
Criação de um brandbook para a Pink Pâtisserie
(Centro Universitário do Estado do Pará, 2024-12-10) Paracampo, Manuela Nunes Pinto; Mendes, Pedro Lucas Magalhaes; Medeiros, Sofia Trindade de; Sunaga, Stephani Yumi Araujo; Caetano, Danilo Miranda; http://lattes.cnpq.br/8985271833324122; Leão, Danuta de Cássia Leite; http://lattes.cnpq.br/3967549374195129; Andrade, Ana Paula Dias; http://lattes.cnpq.br/4443040797308636
This final course project proposes the creation of a Brandbook for Pink Pâisserie, a Pâtisserie that combines French sophistication with Amazonian influences, aiming to stand out in a competitive local confectionery market. Through a mixed methodology, bibliographic, qualitative, quantitative, and exploratory research was conducted, including interviews with the founder and questionnaires with the target audience and design experts. The result is a Brandbook that standardizes the use of visual elements such as logo, color palette, typography, and tone of voice, reflecting the brand's proposal and values. This project contributes to the field of advertising by practically demonstrating the development of a strategic and differentiated visual identity for a new brand in the market.
Marcos Berman Deliciosidades: uma proposta de normatização do uso da marca
(Centro Universitário do Estado do Pará, 2024-12-10) Jesus, Amanda Sousa de; Lopes, Maria da Graça Silva; Caetano, Danilo Miranda; http://lattes.cnpq.br/8985271833324122; Oliveira, Sue Anne Collares Maestri de; http://lattes.cnpq.br/2422742693674473; Andrade, Ana Paula Dias; http://lattes.cnpq.br/4443040797308636
This work aims to standardize the Marcos Berman Deliciosos brand and prepare a Brandbook, aiming to standardize and strengthen its visual communication. The research was conducted using a bibliographic and qualitative approach, with direct interviews with those responsible for the confectionery, allowing us to understand the history, values and expectations of the brand. The study revealed that the existing visual identity needed adjustments to the logo, color palette and typography, to provide greater differentiation and impact. As a result, a Brandbook was developed presenting the brand's pillars and providing clear guidelines for the use of visual elements. The manual also includes application examples on materials such as packaging and social media, ensuring consistency in brand communication. The conclusion highlights the importance of a well-structured Brandbook to guarantee a cohesive and strategic visual identity, essential for the success and competitiveness of companies in the current market.
True Crime Cast: um podcast sobre o gênero true crime
(Centro Universitário do Estado do Pará, 2024-12-10) Santos, Beatriz Arini dos; Gomes, Gisele Ferreira; Abud, Maria Clara Carneiro; Araújo, Natália Viana Saveedra de Araújo e; Caetano, Danilo Miranda; http://lattes.cnpq.br/8985271833324122; Leão, Danuta de Cássia Leite; http://lattes.cnpq.br/3967549374195129; Andrade, Ana Paula Dias; http://lattes.cnpq.br/4443040797308636
This work details the process of developing a podcast that explores the True Crime genre through the guiding question: “How can a True Crime podcast leverage real narratives for the creation of media products?”. The purpose of this project is the production of two podcast episodes, each lasting between 35 to 45 minutes, featuring guest interviews. The choice of this format, a podcast, is justified by the growing popularity and expansion of the True Crime genre across different media, but especially in podcasts. Thus, through exploratory and documentary research, it was possible to outline the necessary steps for producing an audio product, as well as the foundational material for the discussions presented in the episodes. The results obtained are the outcome of a meticulous production process, which, though anticipated, proved to be more demanding and labor-intensive than initially expected to achieve a quality product. In conclusion, as an academia, we still find ourselves in an early stage of research on the genre, although it is increasingly attracting the interest of scholars and researchers. It is also evident that a comprehensive and substantial study of True Crime requires diverse perspectives, encompassing all aspects of a genre that is both popular and controversial.

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