Engenharia de Produção

URI Permanente desta comunidadehttps://repositorio.cesupa.br/handle/prefix/33

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Navegando Engenharia de Produção por Orientador "Paixão, Carlos Benedito Pereira da"

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    Avaliação da qualidade percebida em serviços através da escala SERVQUAL: estudo em uma oficina de funilaria e pintura
    (Centro Universitário do Estado do Pará, 2018) Lopes, Thiago Santos; Paixão, Carlos Benedito Pereira da; http://lattes.cnpq.br/6492880261313458; Ferreira, Marcelo Leopoldo Sepeda; http://lattes.cnpq.br/4992513231589850; Silva Junior, Carlos Gilberto Vieira da; http://lattes.cnpq.br/2738903947477853
    Insure the quality of the offered services is essential to reach the demand of the clients, the companies who achieve that objective can show a good differential to the other companies on the market. Thus, the present paper made an analysis and a measure of quality in an automotive paint shop located in Belem-Pa, and with this gauging, obtained data to create an action plan to improve the quality of the service. The study used the tool SERVQUAL, which consist on a research of 22 items from the dimensions of tangibility, reliability, readiness, safety and empathy that help a better comprehension of the expectations and the perceptions of the services provided from the shop, being the same items approached in two different occasions in the research. The results showed the central points to be explored for an optimization on the perceived quality from the clients of the company.
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    Bar temático
    (Centro Universitário do Estado do Pará, 2017) Nascimento, Felipe Linhares; Nascimento, Railson Braga do; Paixão, Carlos Benedito Pereira da; http://lattes.cnpq.br/6492880261313458; Reis, André Guilherme Dillon; http://lattes.cnpq.br/7521137455510680; Silva, Ruy Gomes da; http://lattes.cnpq.br/9999387996130989
    This work consists in a model of business plan developed to establish guidelines in the design of a thematic bar located in the city of Belém, Pará. Analyzing economically its viability of the business, segment and the implementation of the proposed enterprisement. An analysis made through questionnaires trying to reach a real need and get knowing a culture of the market of Pará. The initial proposal is a thematic bar turned to sports, where through market research was possible measure and analyze, target public, suppliers and competitors, thus, being able to start up the decision making in the planning of the MACLAREN'S BAR. The proposal of the new enterprisement is an innovative concept in the city because its layout is focused on various themes of sports according to event transmitted in the day and by offering a menu with affordable prices for its clients. The financial analysis was defined through economic studies based on data collected and calculations made over the need for the investment needed to start the business, besides the projections of possible scenarios which may be faced by the entrepreneurs in this region.
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    Estudo do nível de qualidade do serviço prestado pela lanchonete Casa da Empada através da ferramenta da qualidade SERVQUAL
    (Centro Universitário do Estado do Pará, 2017) Moura, Kaique Ângelo de; Paixão, Carlos Benedito Pereira da; http://lattes.cnpq.br/6492880261313458; Fanha, Caio Oliveira; http://lattes.cnpq.br/0746570762114406; Silva, Ruy Gomes da; http://lattes.cnpq.br/9999387996130989
    The great increase of incoming that exists in the sector of cafeterias in Barcarena has been making that the quality of the service provided are crucial factor for decision making in the choice of where to go. In this way, organizations in this sector need to achieve great excellence in the quality of their services rendered in order to maintain the reliability of their consumers. In order to know the quality of the services offered by the cafeteria, an interview was prepared with the participation of 64 clients. It was used as a tool to elaborate the work on the scale Servqual, which consists of a scale that compares the expectations of the market with the perception that it has of the quality of the service that is provided. As a result, we obtained an overview of the difference between the quality perceived and the expectation of the same, by the customers of the Casa da Empada , with indications of the strengths and weaknesses.