Incentivo ao aleitamento materno: elaboração de uma tecnologia educacional para gestantes

Abstract

Exclusive breastfeeding (EBF) is a fundamental measure to protect and promote health. The World Health Organization (WHO) and the United Nations Children's Fund (UNICEF) have made efforts to protect, promote and support EBF, so that mothers can establish and maintain this practice until the recommended period. The work in question had the objective of producing a game-like educational technology for pregnant women, with a view to encouraging EBF. Descriptive, qualitative research, carried out in two stages, initially there was an integrative literature review and then the development of the game entitled “Amor de Peito”. From the synthesis of scientific evidence it was possible to identify the factors that lead to early weaning, which were: the use of bottles and pacifiers, breast complications, return to work or studies, early food introduction, low milk production and the belief in weak milk. Such axes-themes guided the elaboration of the game, with important information for the pregnant women's knowledge. The production of evidence-based educational technology proved to be a successful strategy for the development of a tool to prevent early weaning to mediate health education practices.