O perigo da manipulação de dados em massa nas redes sociais e o compliance como mecanismo de segurança

Abstract

This research performs a theoretical study on the danger of mass data manipulation in social networks. In the context raised, it evaluates the basic concepts of Personal Data Protection, and which risks they are subject to when they pass through the scope of the private business sector, in a non-exhaustive analysis of the subject. It seeks, from this point of view, to list compliance as a security mechanism, raising the main tools of a Compliance Program to demonstrate its indispensability in the self-regulation of social network management companies, helping legitimized bodies such as the National Data Protection Authority. The basis for the work is mostly legal, with the General Data Protection Law, the General Data Protection Regulation of the European Union, authors in the area and bibliographic research as guides.