Uma análise acerca do assédio no consumo e a sua influência no conceito de felicidade artificial

Abstract

The article aims to carry out an analysis about harassment in consumption, briefly exploring the historical context that involved the creation of a consumer society, delimiting when the act of consumption intensified, in compliance with the creation of consumption needs. To this end, a bibliographic study is used as a scientific methodology to identify the causes and importance of the studied subject, mainly the reasoning of research on the theme such as Zygmunt Bauman and Dennis Verbicaro. Based on the research carried out, it conceptualizes the consumer society as a group in which the act of consuming occupies a strategic position in the social organization. In this sense, a new concept of happiness is identified within this society, called artificial happiness. It is explored, from that moment, how the social transformations resulting from unbridled consumption changed the idea of happiness that existed before. Asking the extent to which consumer harassment influences the concept of happiness and whether there is a need to protect rights through the Consumer Protection Code. It was explained how the characterization of harassment in consumption occurs and in a way the consumer legislation covers this problem. Finally, we present as a solution to the dispute the diffusion of the practical applicability of consumerist legislation through media strategies.