Navegando por Assunto "Varejo"

Agora exibindo 1 - 4 de 4

Afetos, consumo e pandemia na retomada do natal mágico do Parque Shopping Belém
(Centro Universitário do Estado do Pará, 2023) Pereira, Beatriz Farinha; Caetano, Danilo Miranda; http://lattes.cnpq.br/8985271833324122; Leão, Danuta de Cássia Leite; http://lattes.cnpq.br/3967549374195129; Teixeira, Will Montenegro; http://lattes.cnpq.br/6052214377870325
This course completion project examines the market, health, and emotional interaction between the public and Parque Shopping Belém during the Christmas of 2021, amidst the instability caused by the Coronavirus. Its relevance stands out due to the scarcity of relevant studies on the subject in the Northern region of the country, emphasizing the uniqueness of the thesis. The methodological procedures employed combined secondary and primary data using exploratory and descriptive methods, the latter in both qualitative and quantitative versions. To understand consumer behavior and assess their "affectation," a specific questionnaire for the Christmas environment in shopping malls was developed, allowing for a detailed analysis. Data collection revealed the existence of an engaged group that experiences the shopping mall Christmas, predominantly composed of families from various social structures. Thus, despite the "surprise" enchantment provided by the Christmas attractions at Parque Shopping Belém, the engaged participation of this audience contributed to making Christmas 2021 even more significant and emotional.
E-commerce varejista na região norte e a competitividade no mercado nacional: estudo de caso no período de janeiro de 2018 a agosto de 2019
(Centro Universitário do Estado do Pará, 2019) Barroso, Fernando Machado Solano Félix; Guerreiro Neto, Raimundo Imbiriba; Nascimento, Thaynan Ferreira; Teixeira, Victor Maués; Patrício, Júlio Cezar dos Santos; http://lattes.cnpq.br/1799014841946544; Araújo, Felipe Fonseca de; http://lattes.cnpq.br/7813087449689787
The present work has as its central objective the study of an e-commerce located in the North region and its influence on the national competitiveness of the company Norte Refrigeração between January 2018 and August 2019. This report used descriptive research as a methodology and to data collection tools: interviews, observation and document analysis. Based on the information obtained during the period studied. By outlining the internal and external characteristics of the organization, a characterization of the market was constructed, supported by a conceptual reinterpretation, so that the company can understand the basis of the market in which it is now located. Finally, this report presents recommendations that contribute to the company's better understanding and positioning in the targeted market, through strengths and opportunities found during the course of the work.
Potenciais e oportunidades da Inteligência Artificial para o mercado varejista
(Centro Universitário do Estado do Pará, 2023-12-06) Araújo, Eduardo Maeda de Oliveira; Gomes, Vitor Hugo Freitas; http://lattes.cnpq.br/5218954387107307; Elgrably, Isaac Souza; http://lattes.cnpq.br/7590598824563858; Nascimento, Polyana Santos Fonseca; http://lattes.cnpq.br/6889523334917369
The influence of artificial intelligence on the retail market has been increasingly notable, playing a crucial role in transforming business operations and strategies. Notably, AI stands out in technologic innovation, inventory management and offering personalized experiences to customers, optimizing processes and boosting operational efficiency. However, its successful implementation requires a careful approach to ethical and data security challenges. In this context, the present work seeks to carry out a systematic review that highlights the importance of addressing these issues to maximize the benefits of artificial intelligence in retail. This research contributes to an in-depth understanding of the impact of AI on the retail industry, providing essential data for companies looking to remain competitive and adaptable in a dynamic business landscape, highlighting the need for a balanced approach between technological advances and ethical considerations.
Sistema de autoatendimento para agilização de pagamentos - Sem Muvuca
(Centro Universitário do Estado do Pará, 2021) Lima, Daniel Berg Souza; Silva, Thiago Augusto Souza; Moura, Tiago Lopes de; Ribeiro, Moshe Dayan Sousa
The “Sem Muvuca” self-checkout system aims to abstract and streamline part of the process of purchasing products in small and medium-sized retailers. It is intended to achieve the objective through the parallelization of the scanning process of the products by the customer through a PWA (Progressive Web App) that will culminate in the generation of a virtual list of its products. This list will be used in the validation and payment of real products, abstracting the payment process, offering options for existing processors such as Mercado Pago.