Navegando por Assunto "Pesquisa de mercado"

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Bar temático
(Centro Universitário do Estado do Pará, 2017) Nascimento, Felipe Linhares; Nascimento, Railson Braga do; Paixão, Carlos Benedito Pereira da; http://lattes.cnpq.br/6492880261313458; Reis, André Guilherme Dillon; http://lattes.cnpq.br/7521137455510680; Silva, Ruy Gomes da; http://lattes.cnpq.br/9999387996130989
This work consists in a model of business plan developed to establish guidelines in the design of a thematic bar located in the city of Belém, Pará. Analyzing economically its viability of the business, segment and the implementation of the proposed enterprisement. An analysis made through questionnaires trying to reach a real need and get knowing a culture of the market of Pará. The initial proposal is a thematic bar turned to sports, where through market research was possible measure and analyze, target public, suppliers and competitors, thus, being able to start up the decision making in the planning of the MACLAREN'S BAR. The proposal of the new enterprisement is an innovative concept in the city because its layout is focused on various themes of sports according to event transmitted in the day and by offering a menu with affordable prices for its clients. The financial analysis was defined through economic studies based on data collected and calculations made over the need for the investment needed to start the business, besides the projections of possible scenarios which may be faced by the entrepreneurs in this region.
Estudo da viabilidade econômico-financeira para a implantação de um terminal logístico no município de Barcarena – PA (etapa 1)
(Centro Universitário do Estado do Pará, 2019) Nascimento, Caio César Dias do; Conde, Cláudio Luciano da Rocha; http://lattes.cnpq.br/4768582829135033
The Planning of a new venture greatly increases the entrepreneur's chances of success as the market is increasingly competitive and imposing risks and difficulties on new projects. This paper presents the study about the economic and financial viability for the implantation of a gas station, inside a logistic terminal, in the city of Barcarena - PA. The literature review of the methods related to Economic Engineering provided the basis for the project development. The goal of this study is to demonstrate the viability of the project through the use of financial indicators, within three scenarios, the realistic, the pessimistic and the optimistic. From the information provided by the project manager, the financial indicators were applied in order to obtain a specific result for each one of them. After this, the analysis of the scenarios was made, these were designed according to forecasts of possible change in the local market. Finally, after applying the financial indicators, it was concluded that the project proved viable in all three scenarios, showing a high profitability for entrepreneurs.
Mara Burger: hamburgueria artesanal
(Centro Universitário do Estado do Pará, 2017) Pinto, Rodrigo Araujo; Serra, Claudio Mauro Vieira; http://lattes.cnpq.br/4768582829135033; Reis, André Guilherme Dillon; http://lattes.cnpq.br/7521137455510680; Conde, Claudio Luciano da Rocha; http://lattes.cnpq.br/4768582829135033
The main business purpose of the current business plan is to analyze the possibility of creating a food business, stating the need for its effectiveness so that longevity can be assured. A survey was carried out to analyze the profile of the clients, the profile of the competitors, quotations to define the best suppliers and a study for economic feasibility of the project, with the purpose of consolidating in the short term in the food segment of hamburgers in the city de Belém. With delivery service, delivering quality, hot and fast handcrafted hamburgers at the customers' residence.
Mercado de luxo: planejamento de campanha para a marca Éricka Viggiano
(Centro Universitário do Estado do Pará, 2023-12-11) Nascimento, Clara Luanny Mar; Magno, Leticia Neves Moreira; Monteiro, Shirley Angie do Vale; Leão, Danuta de Cássia Leite; http://lattes.cnpq.br/3967549374195129; Oliveira, Mariana Menezes de; http://lattes.cnpq.br/1968293281798090; Moraes, Giselle do Carmo Souza; http://lattes.cnpq.br/0951814261752395
Our work aimed to develop a campaign plan on TikTok for the Ericka Viggiano Brand, located in Belém do Pará, with specific objectives of promoting the brand, generating engagement, and arousing the audience's desire. In the initial stage, we conducted an introductory research encompassing information about the luxury market and an analysis of the digital environment, with a special focus on the TikTok platform. Regarding the applied methodology, the project adopted two approaches, exploratory and descriptive. In the exploratory approach, we carried out a detailed analysis of luxury brand communication on this platform, identifying strategies and content formats used by industry leaders. In the descriptive approach, information was elaborated about the chosen brand, such as its target audience, current strategies, and its mission. The interview with the brand owner, Éricka Viggiano, played a crucial role in this phase, providing detailed data to deeply understand the brand's reality. In the development phase, we conducted analyses based on the research conducted and presented the campaign called "Quiet Beauty Collection," based on the 'Quiet Luxury' trend referring to the minimalism of the 90s, addressing numerous investigations aiming to identify studies for its execution, including: brand presentation and communication, competition analysis, SWOT analysis, which identified threats, opportunities, strengths, and weaknesses, and the definition of strategies and the central positioning of the campaign, which became more evident with the construction of the action plan. Finally, in line with the objectives, a schedule and budget were developed for the brand campaign planning, to carry out the proposal in the project.
Planejamento de campanha para a conferência refúgio 2024: o reino
(Centro Universitário do Estado do Pará, 2023-12-06) Nordeste, Juliana Costa; Fertunes, Ygor Alves; Oliveira, Mariana Menezes de; http://lattes.cnpq.br/1968293281798090; Leão, Danuta de Cássia Leite; http://lattes.cnpq.br/3967549374195129; Urrutty, Verena Ledo
This project involves the development of advertising campaign planning for the Rede Refúgio brand, a Christian church located in Belém. The campaign was built to communicate the Rede Refúgio 2024 conference, titled by the authors of this project as “The Kingdom”. The objective of the work is to create planning in an innovative and appropriate way, analyzing the context in which the brand is inserted and the information about it. The main theoretical references were Fausto Neto (2007) on religiosities and mediatization, Tavares (2010) for the advertising campaign creation methodology, Aaker (2007) to better understand brands, Kotler & Keller (2006) for understanding the market context and Kunsch (1986) for integrated communication. To diagnose the brand and create campaign strategies, survey forms were used with the campaign's target audience, an interview with the responsible pastor and brainstorming for the creative development of the campaign. The development of the work provided the creation of campaign planning consistent with the context, objectives and needs of the brand.
Plano de negócio para implantação de uma clínica médica popular
(Centro Universitário do Estado do Pará, 2018) Cohen, Melina Ramos Virginio; Santarém, Thaís Marinho; Fernandes, Alexandre Augusto Haick; http://lattes.cnpq.br/5543857806408975; Araújo, Tatiana Maíra Thomaz; http://lattes.cnpq.br/8988298591920318; Reis, André Guilherme Dillon; http://lattes.cnpq.br/7521137455510680
Opening a new business takes time, effort and dedication. Through a business plan it is possible to put into practice all the ideas and information that the entrepreneur has about his enterprise. This business plan aims to verify the feasibility of implementing a Popular Medical Clinic in the metropolitan area of Belém. The health sector was chosen through market information, with an increasing demand for popular medical clinics that offer consultations and examinations in various specialties, and entering the competitive market with affordable price and providing quality services will be a differential. The focus of the creation of this business plan is the importance of efficient management, using tools learned during graduation. In order to obtain information and raise important data for the implementation of this popular clinic, the methodology of this business plan was constituted by market research with the analysis of clients, competitors and suppliers, as well as marketing, operational and financial plan. The information obtained gave the entrepreneurs the analysis of the risks and opportunities that this business will offer, as well as all the planning for the implementation of the popular medical clinic, where it was possible to obtain the viability of this business.
Plano de negócio para implantação de uma confeitaria de bolos personalizados Sonhos Comestíveis
(Centro Universitário do Estado do Pará, 2018) Santos, Breno Melo dos; Soares, Evelim Cristina Mendes; Conde, Claudio Luciano da Rocha; http://lattes.cnpq.br/4768582829135033
The population of the State of Pará is increasingly demanding and looking for products that meet their needs and expectations. One of the secrets of a successful business is creativity, innovation, personalization and when delivering a service. Thus, this business plan aims to validate the economic and financial viability for the implementation of the Sonhos Comestíveis Company in the city of Belem, state of Pará. The cake is one of the most important items in any celebration, they are present at birthdays, weddings and other events always being part of special moments in people's life. So, the idea of creating the company " Sonhos Comestíveis" came up to produce personalized cakes, where the client will choose the theme of the cake related to their celebration and dream .The cakes of Sonhos Comestíveis company will be directed to the public B-C, aiming at the more accessibility of this product by these classes, not leaving the quality aside. According to the market survey carried out, the scenario is very favorable and with opportunities for growth and in addition will provide personal fulfillment for the entrepreneur.
Plano de negócio: Oriental Piscicultura
(Centro Universitário do Estado do Pará, 2018) Horiguchi, Gustavo Senji Pinho; Reis, André Guilherme Dillon; http://lattes.cnpq.br/7521137455510680
This work has as main objective create a business plan for a future fish farm business of a fish species called Arapaima Gigas, also known as Pirarucu, in a super intensive production system. This business will be situated in Benevides – PA. Many global and national consumption and fish farms researches were made in addition of a study about the regional fish market and financial analysis, that was positive, resulting R$185.648,07 of profits per year, estimating the ROI (returning of the investment) in 1 year and 3 months.
Plano de negócios para abertura da pet shop "Pará Pet" em Belém
(Centro Universitário do Estado do Pará, 2017) Azêdo, Lukas Giullian; Uesugi, Victor Issamu; Noronha, Helen Lopes
This business plan consists of gathering information for the opening of the new pet store “Pará Pet” in the city of Belém state of Pará, more precisely in the district of Marambaia. The surveys, studies and analysis of data are fundamental to increase the chances of success of the new venture. The localization was selected based on the good visibility, high traffic of people, vehicles and it is located at Av. Pedro Alvares Cabral, near to the Entroncamento. The market segment of business was selected based on extensive market research that shows pet sector is a very promising segment for new entrepreneurs in Brazil.
Plano de negócios: abertura de uma empresa de jogos eletrônicos – (Snow Town Ltda.)
(Centro Universitário do Estado do Pará, 2018) Santos, Gabriel Oliveira; Valente, Marcos Vinicius Castro; Fernandes, Alexandre Augusto Haick; http://lattes.cnpq.br/5543857806408975; Reis, André Guilherme Dillon; http://lattes.cnpq.br/7521137455510680; Cohen, Tatiana Maíra Thomaz Araújo; http://lattes.cnpq.br/8988298591920318
The business plan is an excellent tool for grouping information and market strategies, products and services aligned with marketing practice planning of the financial plan ensures security for entrepreneurs seeking to start a new niche market. This work aims at analyzing the viability of opening a gaming company With market research instrument (See Appendix A) made with Google Forms, it was verified the viability of the company in the field of digital entertainment. Through tools that will enable the search for advantages and market opportunity. This study works with financial operations, market research, swot analysis, marketing. For the better understanding of a new market that is emerging in Brazil and that does not stop growing. For building a solid analysis on its feasibility of implantation on the enterprise that was considered feasible, having an excellent profitability indicator on the investment of 95.39% a year.
Plano de negócios: estudo de viabilidade da abertura de uma açaiteria em Belém
(Centro Universitário do Estado do Pará, 2019) Ericeira, Daniel Pimentel; Souza, Gabriel Moreira de; Cohen, Tatiana Maíra Thomaz Araújo; http://lattes.cnpq.br/8988298591920318
This undergraduate thesis in a business plan model has as purpose to study the financial viability to open a food segment company, specifically in the açaí segment, on Belém-PA. The Açaí Taste entry on market intends to inovate on açaí consumption way on the state, offering a light, functional and cheap product. The study was executed with tools as SWOT, 5W2H and PESTEL analysis, presential and on line interviews were used as well for the data collect looking up develop a supplier and customer comparative analysis to grounds a market research execution. The thesis conclusion delivers a financial analysis supported by the previously researched data aligned to the strategy idealized by the business partners.
Plano de negócios: um estudo de viabilidade para abertura de um restaurante na cidade de Viseu-PA
(Centro Universitário do Estado do Pará, 2020) Oliveira, João Paulo Raiol; Araújo, Tatiana Maíra Thomaz; http://lattes.cnpq.br/8988298591920318; Patrício, Júlio Cezar dos Santos; http://lattes.cnpq.br/1799014841946544
The business plan presents itself as a fundamental tool for business planning, as it provides the entrepreneur with a detailed view of the important points of the enterprise. This study has as main objective to present a business plan for opening a Restaurant in the city of Viseu-Pará. To this end, market research was carried out, preparation of marketing, operational and financial plans. The research methodology was divided into application of quantitative and qualitative questionnaires with potential customers and semi-structured interviews with competitors. The results achieved indifferent that there is a demand for services similar to what will be delivered by the proposed restaurant Remanso do Gurupi in the city, in addition, the financial indicators indefinitely calculated the feasibility for opening the business, with a term of approximately 5 (five) months for return on invested capital.