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Fashion Film “Capoorá”: o storytelling
(Centro Universitário do Estado do Pará, 2023) Nóbrega, Ian Kallel Silva; Oliveira, Victor Castro; Rodarte, Lídia Karolina de Sousa; http://lattes.cnpq.br/3432070261007298; Jordy Filho, Nassif Ricci; http://lattes.cnpq.br/5366842167185491; Oliveira, Mariana Menezes de; http://lattes.cnpq.br/1968293281798090
This work covers themes such as fashion and communication, aiming to understand how advertising through the use of storytelling in audiovisual productions, such as fashion films, has the power to evoke feelings and sensations, such as desire and consumption, in viewers. The exploratory research, based on literature, seeks to correlate these themes through the foundation of authors in the field of communication, with the purpose of discussing new trends in the advertising market. Additionally, it seeks to comprehend the use of storytelling in the production of a fashion film for the “Capoorá” collection by the brand VNE. The work is divided into four chapters: the introductory chapter, the theoretical chapter, the chapter covering pre-production, production, post-production, and the concluding chapter. This resulted in a 3-minute and 58-second fashion film, divided into two parts. The first part depicts how the clothes are conceptualized and crafted, while the second part shows the finished garments being worn by models, all imbued with Northern references.
Fatores que influenciam a fidelização no e-commerce de moda feminina em Belém-PA
(Centro Universitário do Estado do Pará, 2024-12-09) Guimarães, Daisi de Sousa Alves; Rocha Netto, Luiz Fernandes; Cereja, Fabíola Alves; http://lattes.cnpq.br/4434149523451690; Araújo, Tatiana Maíra Thomaz; http://lattes.cnpq.br/8988298591920318
The objective of this research is to understand the factors that influence customer loyalty in women's fashion e-commerce, focusing on consumers in Belém do Pará, analyzing whether shipping costs, delivery times, loyalty programs and after-sales can influence in customer loyalty and can build loyalty in e-commerce. The research is classified as descriptive with a qualitative-quantitative approach. The study was carried out using a structured questionnaire, applied virtually to consumers who have already purchased women's fashion through e- commerce. The sample was non-probabilistic for convenience, reaching a total of 207 respondents. Data analysis was carried out using simple tabulation statistical treatment. The research results confirmed the general objective, reinforcing that the variables shipping cost, delivery time, loyalty programs and after-sales are, in fact, important determinants in the decision of consumers to return to online women's fashion stores and become loyal customers.