Navegando por Assunto "Mercado consumidor"

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    Mercado de luxo: planejamento de campanha para a marca Éricka Viggiano
    (Centro Universitário do Estado do Pará, 2023-12-11) Nascimento, Clara Luanny Mar; Magno, Leticia Neves Moreira; Monteiro, Shirley Angie do Vale; Leão, Danuta de Cássia Leite; http://lattes.cnpq.br/3967549374195129; Oliveira, Mariana Menezes de; http://lattes.cnpq.br/1968293281798090; Moraes, Giselle do Carmo Souza; http://lattes.cnpq.br/0951814261752395
    Our work aimed to develop a campaign plan on TikTok for the Ericka Viggiano Brand, located in Belém do Pará, with specific objectives of promoting the brand, generating engagement, and arousing the audience's desire. In the initial stage, we conducted an introductory research encompassing information about the luxury market and an analysis of the digital environment, with a special focus on the TikTok platform. Regarding the applied methodology, the project adopted two approaches, exploratory and descriptive. In the exploratory approach, we carried out a detailed analysis of luxury brand communication on this platform, identifying strategies and content formats used by industry leaders. In the descriptive approach, information was elaborated about the chosen brand, such as its target audience, current strategies, and its mission. The interview with the brand owner, Éricka Viggiano, played a crucial role in this phase, providing detailed data to deeply understand the brand's reality. In the development phase, we conducted analyses based on the research conducted and presented the campaign called "Quiet Beauty Collection," based on the 'Quiet Luxury' trend referring to the minimalism of the 90s, addressing numerous investigations aiming to identify studies for its execution, including: brand presentation and communication, competition analysis, SWOT analysis, which identified threats, opportunities, strengths, and weaknesses, and the definition of strategies and the central positioning of the campaign, which became more evident with the construction of the action plan. Finally, in line with the objectives, a schedule and budget were developed for the brand campaign planning, to carry out the proposal in the project.
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    Plano de negócios: Açaí Original: fábrica de açaí embalado em potes
    (Centro Universitário do Estado do Pará, 2017) Rodrigues, Izabelle Cristinne Catarino; Mota, Renata Elaje Azevedo Barros Simões da; Silva, Ruy Gomes da; http://lattes.cnpq.br/9999387996130989; Santos, Michelle Bitar Lelis dos; http://lattes.cnpq.br/1208797288539861; Quemel, Márcia Chicre; http://lattes.cnpq.br/0717327760391005
    This business plan has as main objective to verify the viability of the creation of a product, containing the traditional açaí along with tapioca flour in a packaging already used in the market, where it will provide a new concept for consumption, evidencing the importance of the study of the implementation of the plan. An analysis was performed on the consumer market, suppliers, competitors and on the economic viability of the enterprise, with the purpose of establishing a company without food segment. The plan also focuses on business knowledge, detailing all operational processes, employees needed for operation, such as marketing strategy, strengths and weaknesses through SWOT Analysis, presenting the data that provide the most knowledge of the segment as market opportunities. Thus, making possible the creation of competitive advantages of the market, in order to reduce risks and errors. As well as the income statements, also presenting the values of the company's net profit and the feasibility indicators that allow its validity. Based on the studies of these indicators, it was found in the market and feasible, as seen throughout the plan.