Navegando por Assunto "E-commerce"
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Item Espaço artesano: marketplace online de produtos artesanais(Centro Universitário do Estado do Pará, 2019) Barros, Rômulo Alberto Almeida; Pereira, Antônio Carlos Jorge; Monteiro, Odlaniger Lourenço DamascenoThe internet has revolutionized the way people consume products and services. E-commerce has matured and is now a segment of national and international retail giants. On the edge of this business logic is the artisan from Pará, who still uses the local physical model as a main form of commercialization. Therefore, in order to cater to this poorly explored market niche, this work seeks to solve the problem of the artisan from Pará, who aims to expand his business through the internet. The research methodology employed was of the exploratory-descriptive type using the questionnaire technique as an instrument in the data collection. Discusses concepts of craftsmanship and its relationship with e-commerce. It proposes the development of an online marketplace, the "Espaço Artesano" , focused on cultural crafts. Implements web development techniques and tools. The highlighted result is a functional website that will serve as a new channel for sales and dissemination of Pará's workmanship.Item A publicidade enganosa e abusiva em contratos de e-commerce e a responsabilidade civil consumerista(Centro Universitário do Estado do Pará, 2019-06-03) Pacheco, Paula Carolina Menezes; Oliveira, Felipe Guimarães de; http://lattes.cnpq.br/0580891033779138; Soares, Dennis Verbicaro; http://lattes.cnpq.br/9961080231553419The present work proposes to carry out an analysis about civil responsibility in the scope of electronic contracts as a result of the practice of misleading or abusive advertising. The hypothetical-deductive method is used and a bibliographical and documentary survey is carried out on the subject. For this purpose, a study of electronic contracts in the area of consumer relations and its intersection with the Consumer Protection Code (CPC) will be carried out, establishing the concept of e-commerce contracts, the legal regulation of this contractual nature. Nevertheless, it is important to diagnose the control of advertising by consumer legislation, adjacent principles, the recognition of abusive or misleading conduct involving the subject, as well as the instruments of self-regulation of advertising in Brazil. In this sense, the civil responsibility of e-commerce companies is determined by the publicity practices and the importance of recovering the trust principle, and the consumer's protection should be rethought in the face of the new challenges of post-modernity.Item A responsabilidade civil no tratamento de dados pessoais de consumidores nos contratos de e-commerce à luz da Lei Geral de Proteção de Dados (Lei n. 13.709/2018)(Centro Universitário do Estado do Pará, 2019-06-13) Oliveira, Ana Beatriz Henriques de; Soares, Dennis Verbicaro; Oliveira, Felipe Guimarães deThe main purpose of this study was to elucidate the way in which civil liability derives from the processing of personal data in e-commerce’s consumer contracts, based on the General Law on Data Protection (GLDP), leading to questions essential to the understanding of legal protection of personal data, its treatment and the numerous infringements of rights to the holders. This is a monograph, derived from the analysis of the provisions of Law no 13,709/ 2018 and a bibliographical research, developed through the reading of books, scientific articles and news published in mass media, used to reiterate the relevance of this topic to the present. In this research, the consumer's situation in electronic commerce was investigated, starting from the contextual analysis of information technologies and their social, political and economic impacts. The main forms of data processing, as well as the fundamental rights violated by these practices, were also illustrated. Then, the issue of the Right to Privacy and the situational vulnerability of the consumer opposite information technologies was portrayed. Therefore, it was sought to elucidate the indispensability of the legal protection of data, brushing how it was developed, making it possible to point out the main sources of influence for the construction of specific national legislation on this area. Subsequently, the most basic aspects of the General Data Protection Law were verified, highlighting its innovative character. Finally, the importance of the civil liability institute for e-commerce was shown, by means of the analysis of the GLPD provisions related to this subject, so that a necessary combination of factors has been demonstrated, such as: the National Authority for the Protection of Data (ANPD); the obedience to the diverse legislative and principles sources and the cultural adequacy of the companies and agents of treatment in order to give effectiveness to the recently inaugurated general regime of Brazilian data protection.