Navegando por Assunto "Design Thinking"

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    Desenvolvimento de um guia de prototipagem para interfaces de aplicações móveis voltado para pessoas da terceira idade com base em um estudo de experiência de usuário
    (Centro Universitário do Estado do Pará, 2023-12-11) Azevedo, Giovanna Souto de; Rodrigues, Marília Eurides Barbosa; Carmo, Ricardo Melo Casseb do; http://lattes.cnpq.br/4933624262290855; Dias, Suzane Alfaia; http://lattes.cnpq.br/9675395702501834; Baganha, Alessandra Natasha Alcântara Barreiros; http://lattes.cnpq.br/0672275617505946
    This paper addresses the growing trend of global population aging and the difficulties faced by the elderly when using modern technologies. Because of these difficulties, many seniors are unable to take advantage of the benefits of these technologies. Therefore, the general objective of this study is to propose a mobile application interface that takes into account consideration of the user experience of the elderly. User studies have been conducted and methodologies such as Design Thinking to understand impasses, solve problems and, at the end, develop an interface prototype adapted and validated with the end user. This approach aims to improve the accessibility and usability of the interfaces for the third party age, making technology more inclusive and beneficial to this demographic.
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    Marketing.Jus: proposta de site baseada nos princípios do User Experience (Experiência do Usuário)
    (Centro Universitário do Estado do Pará, 2023-12-06) Silva, Aymee Cristina Oliveira da; Oliveira, Mariana Menezes de; http://lattes.cnpq.br/1968293281798090; Oliveira, Sue Anne Collares Maestri de; http://lattes.cnpq.br/2422742693674473; Grandidier, Larissa Lassance; http://lattes.cnpq.br/9070203025350989
    This research has as its main role the collaboration for the recognition of legal professionals in the digital environment. Furthermore, in the field of advertising, the project contributes to knowledge regarding User Experience (UX), Design Thinking, and the importance of learning these tools for the application of market solutions and strategies capable of addressing the problems of the absence of strategic websites and their lack of quality. Because of this, this project aimed to develop a website capable of meeting the main needs and questions of legal professionals. To achieve this, a hypothetical-deductive method based on Popper (2002) was adopted, through bibliographic and exploratory research from Gil (1987), with a qualitative approach, according to Denzin and Lincoln (2006). In this sense, the ideation and prototyping of the website were based on the Design Thinking methodology grounded in Kelley (2019). Regarding research supported by the concepts of User Experience (UX), Norman (2006) was used as a reference. As a result of this project, Marketing.Jus emerged as a way to help improve the creative blocks of legal professionals in content creation, contributing to learning about marketing strategies through digital networks. Consequently, it was concluded that the development of a website based on user experience is important, focusing on simplicity and accessibility to address the main questions and problems faced by these legal professionals regarding legal marketing in the digital environment.